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1. .Com extension. It’s imperative that your domain name be available with a .com extension. I’ve seen businesses and major web sites try to get away with .net or .org, and perhaps half of their intended visitors land on someone else’s web site. Or worse, confidential e-mails are sent to
wrong domain. 2. Easy to spell. Keep in mind that your spelling might be better than most people! 3. Short. Try to keep it to 2 words, 3 maximum and 20 characters or fewer.
These are general guidelines applicable to your main company domain name. There are instances where hyphens, numbers, and non-.com domain extensions are fine for secondary sites and search engine-optimized sites. But your company’s main domain should follow these general guidelines. Good luck!
Andrew Allemann is editor of Domain Name Wire, a popular news and opinion site for the domain name industry.
