Here are some other aspects of URLs to bear in mind:

Do your preliminary research, and make sure URL you want to use is not already taken. Although not a foolproof method of seeing whether or not a web site address has already been taken, you can do a preliminary search by simply typing in a desired web site address and see if domain name has already been taken. This can help you weed out web site addresses already taken without paying a search firm to do first round of searches.

With all companies and individuals getting on web today, before you concern yourself with details of web design, content and production, you should firm up a short, descriptive and memorable web site address as early as possible, and get your name first before you do anything else.

This is not for everyone, but you might build your URL around specific products, events or your location. Perhaps you want your business to be known as best source for a particularly well-known product or service in a given area.

Last, but not least is be sure you support your web site address throughout all of your marketing materials and advertising. Your ads, brochures, business cards, letterhead and newsletters should all prominently feature your web address. The more exposure your URL gets, greater number of visits, especially if your address is short, descriptive and memorable.

Copyright 2004 DeFiore Enterprises

Fourth, they also let their customers know that real people are behind their Web store. They list their phone and fax numbers-and an e-mail address-prominently on their Web site. They put their customers more at ease about buying from there knowing that they can be reached easily and by a number of different methods.

Last but not least is you want to get customers to your web store. One very simple way is to register your web store with top search engines. There are also services that automatically do this for you. However, we have found it is always best to do it yourself.

Copyright 2004 DeFiore Enterprises