3. As opposed to newspapers that people read for editorial content, with advertising coming in at a distant second, 'shoppers' are exact opposite, filled to brim with advertising with very little, if any, editorial content.

In fact, in our Houston, Austin and Dallas/Fort Worth areas, most popular 'shopper' is "The Greensheet," which I have used often over years with fantastic results. This publication carries advertising slogan, "Buy a newspaper to read...read a Greensheet to buy." Fairly cute, but says it all, marketing-wise, in my opinion.

Now, given fact that, according to recent statistics, that just about 50% of world is now online overall, combined with fact that people flock to community shopper newspapers weekly to check out best new deals, doesn't it make sense to merge these 2 efforts, while also alleviating online stress?

Why not create, either a small inexpensive classified ad, or an inexpensive Classified/Display ad (these are ones with borders/boxes around them and a bold headline), then run it in your own area shopper? And, though Classified/Display ads are slightly more expensive, they are still an incredible bargain in 'shoppers'.

Whatever your product, service or information, you can use 'shoppers' to direct these new prospects, who are probably not aware of what you have to offer, to your online web site, or to your auto responder of sales information.

Now, you probably will want to run ad several times consecutively in order to guarantee most area readers see your ad and learn about your offer. And again, with ads being very inexpensively to run, in 3-4 weeks you should really start to see some fantastic results, and probably much sooner, depending on your offer and careful wording of your ad.

An added benefit is that, if your offer is enticing enough, prospects will be excited to get to your web site...much like a child opening a birthday or Christmas gift.

These inexpensive 'shoppers' translate into possibility of a large number of offline prospects for your online product or service, and right in your immediate area. And, when ready, you could spread your marketing wings at very reasonable advertising costs through either placing your ads in national shoppers, or region by region.

Copyright © 2002 Kenny Love Enterprises All Rights Reserved

And, if you happen to reside in a small rural area, you could experience great results by simply distributing your CD information countywide, or regionally.

Again, this promotional analogy is applicable to, virtually, any business. Further examples include:

1. Auto dealerships working with car parts suppliers, or vice versa.

2. Lawn services working with lawn mower repair shops, or vice versa.

3. How about photography services including their CD of info in their yearly school/student packages?

4. Even in an agricultural community, feed stores could include a CD of their info in farmers' purchases.

5. Why not even go a couple of steps farther by placing audio files or, perhaps, even video files on CD as well?

Your audio could include your voiceover giving a welcome to prospect at beginning, and serve as a direction to various business elements on your disc. Likewise, your video could integrate animated video for an even more pleasing experience for your prospective client.

As I stated previously, virtually, everyone, in all areas of your community has a computer and/or availability of online access through friends, relatives, area schools, libraries, etc. And, creativity of any part of promotional CD is only limited by your imagination.

So, why not truly give some serious thought to bringing marketing and promotion of your business into 21st Century? At very least, your promotion via CD should certainly get you noticed far above your area competition.

Copyright © 2002 Kenny Love Enterprises All Rights Reserved