Change Your Site Now!

Written by Holly Janion

Continued from page 1

Key Benefits

1. By changing your content regularly, your visitors will come back often because you offerrepparttar services they want. Your site is interesting and doesn't haverepparttar 128056 same old stuff on month in and month out. By keeping your site content current, you will be one step ahead of your competitors.

2. You'll be seen as a site that is current, knows what is going on, a true professional. This will increase your visitor returns. If someone has purchased from you once, they will be more likely to purchase from you again. Look after your current visitors, don't lose them to other sites that keep current!

3. If your main theme is kitchens but everyone is looking for MP3, add it to your site. It doesn't have to be a huge section that detracts from your theme at all, something small will be enough. Remember just because I'm on your site looking at kitchens, doesn't mean I don't have any other interests!

4. Don't depend totally on people using kitchens as a keyword. You know they they're using MP3, so use it too - get them to your site!

5. You'll still getrepparttar 128057 visitors you would have had anyway as kitchens is still your main metatag word and what your site is about. This method only increases your site visitors. You're getting visitors that weren't looking to buy a kitchen atrepparttar 128058 moment but may soon be, or know people who are, and now they know you provide a great kitchen service.

Wade's World is an internet business solutions company offering various free marketing resources, but we've added a whole page on MP3 to our web site and people are using it! For how long I don't know, but I'm keeping a watch and whenrepparttar 128059 trend changes, so will our site!

Holly Janion is webmaster for Wade's World Ltd, a UK Internet solutions company. To contact Holly, send an e-mail to or visit the Wade's World site at

Search Engine 2000 Checklist

Written by James T Kendall

Continued from page 1

- Keep Good Records

Where is your site listed/not listed? When isrepparttar last time you submitted to Yahoo? Where isrepparttar 128055 majority of your search engine traffic coming from? These are questions you really should knowrepparttar 128056 answer to. Refer logs help here, if you don't have access to them get your hosting provider to set them up for you. If they won't - change providers, they're that important. - Check Outrepparttar 128057 Competition

Now, I'm not abdicating stealing another site's title, tags, etc. but you do need to check outrepparttar 128058 sites atrepparttar 128059 top ofrepparttar 128060 search engines for your chosen keyword phrases. This can show you not only what they are doing right, but can also give you insight into howrepparttar 128061 search engine works. Make sure you check outrepparttar 128062 top 2 or 3, as examining onlyrepparttar 128063 first result can sometimes be misleading.

- Make a "SiteMap" Page

One very simple idea is to include a page on your web site that has links to every page on your site. This way you can submit this page to search engines with good spiders to get all of your pages listed without having to submit them all individually. As an added benefit some search engines like Excite seem to favor lists of html links with descriptive titles.

- Use those Alt Tags

At least half ofrepparttar 128064 large search engines index Alt tags, if you are not effectively using them you're loosing ground torepparttar 128065 competition. This does not mean keyword stuffing though - give it a little thought and come up with alt tags that are descriptive as well as effective. One new thing we've been fooling around with is alt tags not only for pictures but also for hyperlinks.

- Make use of Heading Tags

A few ofrepparttar 128066 large search engines rank words inside of

very highly. Our recommendation is to put your keyword phrase inside of a heading tag nearrepparttar 128067 top of your page. With a little work you can usually work it out so that it is aesthetically pleasing and if not there is always cloaking.

James T Kendall gets TurboPromo's clients sites listed well in the search engines - and develops sites for

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