Key Benefits

1. By changing your content regularly, your visitors will come back often because you offer services they want. Your site is interesting and doesn't have same old stuff on month in and month out. By keeping your site content current, you will be one step ahead of your competitors.

2. You'll be seen as a site that is current, knows what is going on, a true professional. This will increase your visitor returns. If someone has purchased from you once, they will be more likely to purchase from you again. Look after your current visitors, don't lose them to other sites that keep current!

3. If your main theme is kitchens but everyone is looking for MP3, add it to your site. It doesn't have to be a huge section that detracts from your theme at all, something small will be enough. Remember just because I'm on your site looking at kitchens, doesn't mean I don't have any other interests!

4. Don't depend totally on people using kitchens as a keyword. You know they they're using MP3, so use it too - get them to your site!

5. You'll still get visitors you would have had anyway as kitchens is still your main metatag word and what your site is about. This method only increases your site visitors. You're getting visitors that weren't looking to buy a kitchen at moment but may soon be, or know people who are, and now they know you provide a great kitchen service.

Wade's World is an internet business solutions company offering various free marketing resources, but we've added a whole page on MP3 to our web site and people are using it! For how long I don't know, but I'm keeping a watch and when trend changes, so will our site!

- Keep Good Records

Where is your site listed/not listed? When is last time you submitted to Yahoo? Where is majority of your search engine traffic coming from? These are questions you really should know answer to. Refer logs help here, if you don't have access to them get your hosting provider to set them up for you. If they won't - change providers, they're that important. - Check Out Competition

Now, I'm not abdicating stealing another site's title, tags, etc. but you do need to check out sites at top of search engines for your chosen keyword phrases. This can show you not only what they are doing right, but can also give you insight into how search engine works. Make sure you check out top 2 or 3, as examining only first result can sometimes be misleading.

- Make a "SiteMap" Page

One very simple idea is to include a page on your web site that has links to every page on your site. This way you can submit this page to search engines with good spiders to get all of your pages listed without having to submit them all individually. As an added benefit some search engines like Excite seem to favor lists of html links with descriptive titles.

- Use those Alt Tags

At least half of large search engines index Alt tags, if you are not effectively using them you're loosing ground to competition. This does not mean keyword stuffing though - give it a little thought and come up with alt tags that are descriptive as well as effective. One new thing we've been fooling around with is alt tags not only for pictures but also for hyperlinks.

- Make use of Heading Tags

A few of large search engines rank words inside of