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* Coming to email marketing, focus of e-marketing is shifting more and more towards use of emails. For acquiring and retaining customers, email is ideal. Offering an interactive, low cost solution, this medium of marketing is more flexible and gives marketer an opportunity to build a strong relationship with it’s customers.
When people switch on their computer, first thing most will do is, checking their email. Email marketing can be a fantastic way of staying in touch with your customer base and making an impression on new customers. Whether it is simply a welcome message, a promotional offer, a fortnightly newsletter or quarterly company magazine delivered into your customer's inbox. Email marketing increases and maintains product awareness. But good email marketing is also selective. If you start spamming your customers with junk mail every day or sell your customer list to an advertising firm, then email marketing will work against your business.
Last Stop: RSS (Real Simple Syndication) (2003)
"RSS" stands for Really Simple Syndication. RSS is a standard for publishing regular updates to web-based content. Using this standard, web publishers provide updates, such as latest news headlines, special announcements, press releases or web log postings. Since it's increasingly challenging to reach inbox of your users, with Spam filters, ISP black lists, abandoned email addresses, etc. I’m sure RSS will emerge as preferred tool for communicating with normal consumers as well as your affiliates; it is a one-hand solution and best of all.
RSS is a special Internet tool that gets your content delivered directly to your recipients, without any Spam filters to get in way. And that's just one of things where it can help you save losses, which you can experience in Internet marketing and publishing. On top of this, it's easy to use ... and is very cost effective.
Syed Ibrahim manages the marketing for www.rapidfeeds.com - A Free online service, which helps anyone, create, edit, publish and track RSS feeds online. Sign Up for your FREE account on his site and learn how to Create and Publish your own RSS Feeds today!