Catalogs Are Selling Machines

Written by Darren Hendricks

Continued from page 1
12.Hire a crew of kids to distribute brochures on car windshields in parking lots
13.Hire that same crew to hand out brochures at large sporting events, concerts, fairs, etc.
14.Take some with you torepparttar beauty salon, gym, tanning salon, etc. and show them to staff and customers.
15.Ask if you can leave several catalogs inrepparttar 140735 teacher's lounges atrepparttar 140736 local schools.
16.Askrepparttar 140737 Human Resources Directors at local companies if you can place catalogs inrepparttar 140738 employee lounge or lunchroom.
17.Approach merchants at local swap meets who are selling non-competing items. Ask if they would display your catalog and take orders, for a reasonable percentage
18.Do you have relatives living in different parts ofrepparttar 140739 country? See if they would be interested in distributing catalogs using any of these methods, for a percentage, of course.
19.Make a deal withrepparttar 140740 local newspaper to insert your brochure.
20.Anytime you deliver an order, always stuffrepparttar 140741 order with additional catalogs and/or brochures.
21.At Christmas time, make a deal withrepparttar 140742 Christmas tree lots to let you distribute catalogs. Same withrepparttar 140743 pumpkin patches at Halloween.
22.Senior citizen communities are a great place to hand out catalogs. Many ofrepparttar 140744 residents aren't able to get around as well as they used to, and appreciaterepparttar 140745 opportunity to shop at home. Extend a healthy discount, too; many senior citizens are on fixed incomes.
23.Many communities have Welcome Wagon services. Contact those service providers and get your catalog included inrepparttar 140746 Welcome Basket

Certainly you may come up with many more ways to successfully distribute your catalogs and brochures. Any way you come up with is fine, as long as you get your material into a prospect's hands.

Note: It's not legal to distribute sales materials by putting them into people's mailboxes.

Darren Hendricks has been involved in marketing in one form or another since 1979. He has owned or co-owned 3 successful companies. He is currently owner of Far Horizons Home Based Business Program


Written by Darren Hendricks

Continued from page 1


1.One person (possiblyrepparttar owner) may be in charge of buying for all stores.
2.Can be a friendly, less formal relationship.
3.Orders may be larger, due to more stores.
4.You may still be able to negotiate immediate payment, or at least a substantial deposit.
5.Sometimes a chain-of-command to go through.
6.Usually a professional, "bottom-line" relationship.
7.Potentially huge orders.
8.Possible "Net" payment terms.

SELLING TO LARGE CHAIN STORES AND FRANCHISES Here's where you can make some really high-volume sales. Don't be intimidated byrepparttar 140734 size ofrepparttar 140735 operation, orrepparttar 140736 fact that you're contacting a corporate buyer in some instances. You've still got all those same great reasons that this company should buy from you. Start with a personal visit torepparttar 140737 store. Askrepparttar 140738 store manager forrepparttar 140739 name ofrepparttar 140740 person responsible for purchasing giftware. In some cases,repparttar 140741 manager hasrepparttar 140742 authority to make those purchases (especially if it's a franchise, in which caserepparttar 140743 manager may also berepparttar 140744 owner). Other times, you'll be dealing with a corporate buyer. Ifrepparttar 140745 manager hasrepparttar 140746 purchasing authority, you'll proceed as you did inrepparttar 140747 examples above. If a corporate buyer handles all purchasing, you'll contactrepparttar 140748 corporate buyer. Introduce yourself. Give a brief summary ofrepparttar 140749 lines you carry that you believe will be a good fit for her stores. Ask for a personal appointment.

Important: Many times - maybe even most ofrepparttar 140750 time - you'll get turned away on your first call. Don't be discouraged! The buyer may simply be testing your professionalism and follow-through. By calling again in a couple weeks, you demonstrate those qualities.

Next ... be on time and extremely businesslike when you show up forrepparttar 140751 appointment. Get torepparttar 140752 point; and be ready to talk price. The buyer's job is to getrepparttar 140753 best possible price, sorepparttar 140754 more you can help her,repparttar 140755 better your chances of landing an order. Next ... when you get a Purchase Order, immediately contact your supplier to determine availability. If there's a problem, notifyrepparttar 140756 corporate buyer right away:

Example: "I appreciate your order for 250 of Item #29435. I'm able to deliverrepparttar 140757 bulk ofrepparttar 140758 order - up to 150 items - immediately. I'll deliverrepparttar 140759 balance byrepparttar 140760 end ofrepparttar 140761 month. Will that be satisfactory?"

Finally ... fillrepparttar 140762 order and have it shipped directly to each ofrepparttar 140763 stores, inrepparttar 140764 quantitiesrepparttar 140765 buyer has specified.

Payment: In dealing with large chains and some franchises, expect that you'll be asked to accept "Net" terms; typically "Net 30." Technically, this means they are required to pay yourepparttar 140766 full amount due forrepparttar 140767 order within 30 days of merchandise delivery.

In The Real World ... ... this could mean up to 60 days before you receive any payment. And with "Net" terms, you'll receive NO deposit. So, you have to "float"repparttar 140768 cost ofrepparttar 140769 order for that time. Some Wholesalers use credit cards as "financing" for these larger orders. That way, they're not out-of-pocket forrepparttar 140770 costs, and when payment arrives they're able to payoffrepparttar 140771 card and keeprepparttar 140772 profits.

Darren Hendricks has been involved in marketing in one form or another since 1979. He has owned or co-owned 3 successful companies. He is currently owner of Far Horizons Home Based Business Program

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