Continued from page 1
I know a woman who is a plastic surgery consultant. Although she has lots of good informational articles on her website, her hottest product is a tape she made of interviews with doctors regarding various procedures. It sells, directly from her website, for over $20 - and sells like proverbial hotcakes, too!
A wallpaper expert I know has a little coil-bound booklet of 'Interior Decorating Tips' for sale on his website - for $10. It took him about 20 minutes to put thing together, at a cost of about $1.30 per book!
How can you apply this concept to your business, and your website? Can you create an ebook about your product that people would be willing to pay for? Does your product or service lend itself to any kind of instructional information that you could sell? Would an audiotape work for you? Have you ever thought of creating an instructional videotape for your site visitors? A step-by-step visual presentation of your product or service could be just goldmine your website needs.
Don't miss out on a whole new avenue of inexpensive, but highly effective, promotional materials for your business!
Lane Bowers is a Barefoot Skiing Instructor whose instructional videos provide an extra benefit to his students. Check out his website at http://www.thebarefootcompany.com/