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KARON: Do you feel there was a "defining" factor in this campaign, or was it a mix of elements that brought such success?

DIANE: Oh, there was no one defining factor --- definitely a mixture: advertising in successful ezines, site sales copy, ad copy, and bonuses.

KARON: So, why did this work? In other words, what can WE look for in a list/ezine to help us know that we'll get good response?

DIANE: If ezine is very responsive and their advertising does well, they will always have testimonials. Make sure you look for those --- most should have a way to contact advertiser that submitted testimonial (email or URL).

Also, as strange as this sounds, your best and most responsive ezines will have a wait --- this means their advertising is highly sought after and in demand. It's a definite good sign.

Those 2 things are good indicators, but are not foolproof. The only way you can truly tell is to test them. You have to test them several times --- just because first ad doesn't pull well doesn't mean it's a bad list or ezine. It could've been your ad or your product. Testing ezine solos can get costly, but it's only way you'll find lists that work for you and your product.

Just because they work for me, doesn't mean they'll work for you. :o)

KARON: Great advice, Diane. I know it seems like we hear that a lot, but testing IS one true way to know for sure.

DIANE: It's only way. Some ezines pull better if you give subscribers a freebie eBook or report (which just further advertises your product or service). Some work best if you offer a special deal just for their subscribers. You just have to "test waters."

KARON: I agree 100%, Diane. Thanks so much for your time, and valuable information.

DIANE: You are most welcome!

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Finally, I turned my attention to copy.

Step Three – Writing Copy

I already knew that copy was major player of game. For this reason, I strategically placed keyphrase in title bar of site, used it in header section and made very sure to achieve a keyword saturation ratio of around 3% - 4% within body copy.

The End Result

When all was ready, I submitted site to major free engines including Google, AltaVista, Lycos, HotBot and others. The first submission took place on March 20th. My site finally hit Google and Lycos on May 8th – some 7 weeks later.

I typed in “copywriting course” and – low and behold – it was #1 on Google and #2 on Lycos!

The Amazing Part

What’s so amazing? I used NO description tag or keyword tag! I had forgotten all about it. When I went back to site to view source code – I found no tags. (Go ahead and take a look… you won’t find them either.)

So, *is* copy key to good search engine rankings? I’d say this proves it beyond shadow of a doubt.

While META tags are beneficial (especially title tag), they are not only factor at play. Search engine compatible copywriting plays a much more important role than any other “trick” in book.

FINALLY! The 1st copywriting course that takes you step-by-step through the process of writing emotion stirring, profit generating copy AND gives you the LIVE feedback you need to succeed! Get it today – with THREE FREE bonuses! http://www.copywritingcourse.com or http://www.ktamarketing.com