Case In Point: Get A Full-Page Magazine Ad Free

Written by Karon Thackston


Continued from page 1

ROOSEVELT: Quite right!

KARON: Now you are using this method and approaching other publications, aren’t you? How do you get your offer torepparttar right people?

ROOSEVELT: Yes, I do approach others withrepparttar 121194 offer and it works well. I generally contactrepparttar 121195 magazine or newspaper’s Promotions Manager with a free offer. (Normally, they simply loverepparttar 121196 word free so it gets their attention.) I suggest thatrepparttar 121197 publication could haverepparttar 121198 first quarter ofrepparttar 121199 ad to talk aboutrepparttar 121200 free offer. The rest ofrepparttar 121201 copy and space will be taken up with my images and up sell copy. To expediterepparttar 121202 process and make sure thatrepparttar 121203 offer and information will sell well, I providerepparttar 121204 publication with my own copy and images. (Obviously,repparttar 121205 copy isrepparttar 121206 critical element.) I also insist on seeing a proof before publication.

I suggest they include a “splash” onrepparttar 121207 cover announcingrepparttar 121208 free reader offer, and include it inrepparttar 121209 table of contents along withrepparttar 121210 page number. Keep in mind thatrepparttar 121211 offer should appear to be an editorial, not an advertisement.

KARON: Sounds wonderful! Can you give us some data onrepparttar 121212 results you’ve achieved?

ROOSEVELT: Certainly. On a fairly recent offer I included in New Woman [British magazine with a circulation between 370,000-400,000] I used a free report from my Astrology First site at http://www.astrology-first.com. The free profile was valued at £5.95 (approx. $9.50US). The free offers returned totaled around 9,500, andrepparttar 121213 up sells totaled about 5,200. You can view a sample offer (which Karon wroterepparttar 121214 copy for, byrepparttar 121215 way) by clicking this link: http://www.ktamarketing.com/images/NewWomanPDF.pdf

KARON: How fantastic! That is over a 50% return. How wonderful for you! (And thank you forrepparttar 121216 mention .)

ROOSEVELT: Yes, quite! And this return is typical. Most offers – whether for Naturally First products or Astrology First products – pull equally well.

KARON: So withrepparttar 121217 investment of some time to prepare an offer and contact newspapers or magazines, and a little creative work to develop strong copy that presents your offer well, you can receive a free, full-page advertisement in major publications.

Very innovative, Roosevelt! I thank you so much for sharing this technique with us.

ROOSEVELT: You are most welcome, Karon. Allrepparttar 121218 best! Goodbye from rainy London : )

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine! join-businessessentials@lyris1.listenvoy.com


Pop-Up Windows: A Nuisance or a Gold Mine?

Written by Karon Thackston


Continued from page 1

For me, I offered something of interest to my visitors. They came to my site seeking marketing and copywriting information. It made sense that they would be interested inrepparttar course. Viewers never read every single word of your Web site, sorepparttar 121193 pop-up window gave merepparttar 121194 opportunity to tack a “PS” onto their visits. Sort of stating, “Oops! You might have missed this. Don’t you want to take a look before you go?”

There are several things to keep in mind when creating pop-up windows (based on my opinion).

1. Do make your pop-up window visible on exit, not entry, of your site. The reason being that when people enter your site and a window flashes up immediately, it blocks their view of your index page. It also can be annoying. Allow them to browse around a bit and then, when leaving, have your window pop up.

2. Do make your message short and sweet. Giant, flashing signs and windows tend to give an overwhelming impression and cause your visitor to back away. Keeping your message short and your pop-up window small are less obtrusive and, therefore, more widely accepted.

3. Don’t use multiple pop-ups on your site atrepparttar 121195 same time. That is one surefire way to send your visitors packing.

4. Don’t put pop-up windows on every page of your site. Regardless of whatrepparttar 121196 so-called marketing gurus tell you, it will backfire due torepparttar 121197 annoyance factor.

While I can’t tell you what would work for your site or your particular target market, I do recommend that you experiment a little with pop-up windows. You might just find another inexpensive marketing method that will increase your cash flow!

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine! join-businessessentials@lyris1.listenvoy.com

Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine! join-businessessentials@lyris1.listenvoy.com


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