Case In Point: Building a Web Business Doesn’t Have To Cost a Fortune

Written by Karon Thackston


Continued from page 1

KARON: So how do we narrowrepparttar field?

BOBETTE: Instead of doing everything, I recommend that site owners choose tactics according to how wellrepparttar 106034 tactic "fits" their business. The most appropriate tactics are those that support their site goals and marketing strategies. KARON: So, again, planning comes into play. You have to know what you wantrepparttar 106035 site to accomplish and who you want to attract before choosing your tactics. and what about business startups that don't have a lot of cash? Is there a way to develop a successful site in stages, as more money becomes available?

BOBETTE: Yes… business owners can implementrepparttar 106036 most inexpensive tactics first. Then, as more money becomes available, allocate it torepparttar 106037 tactics they think are most likely to achieve site goals.

KARON: True, and this gives them time to test marketing tactics, copy and other elements before getting in too deep. After all, advertising can get quite expensive sometimes.

BOBETTE: Yes, it sure can. In fact, paid advertising is sometimes a hazard for new businesses. In a quick attempt to increase sales, site owners are tempted to "whip up" an ad themselves and randomly blastrepparttar 106038 Internet with advertisements. That approach is often a waste of money.

KARON: I’ve seen that many times. It’s usually followed by a period of high bills (from allrepparttar 106039 ads) and low sales because none ofrepparttar 106040 ads were targeted or tested.

BOBETTE: You’re right. So before spending a lot of money on advertising, I would recommend site owners start by paying serious attention torepparttar 106041 ad copy. Once they have effective copy that compels their target customers to respond, *then* it is time for an advertising campaign.

KARON: That’s another thing I’ve noticed – and something I was guilty of… being in a hurry. Planning and implementing takes time.

BOBETTE: Nothing could be truer. However, when you lay a good foundation your chances of success increase dramatically!

KARON: Thanks, Bobette! You’ve given us a great reminder that planning is never wasted.

BOBETTE: My pleasure, Karon!

Bobette Kyle’s latest book “How Much for Justrepparttar 106042 Spider” provides step-by-step information that helps small businesses plan and market their sites for success. Filled with examples and resources, this book is a must-have for any online business owner. Find it at most online book stores, or at http://WebSiteMarketingPlan.com/bookinformation.htm.



Most buying decisions are emotional. Your ad copy should be, too! Let Karon write targeted copy and ezine articles for you. Visit her site at http://www.ktamarketing.com, or learn to write your own copy at http://www.copywritingcourse.com. Don’t forget to subscribe to Karon’s free ezine at http://www.ktamarketing.com/ezine.html.




Clients..... Do You Really Need Them?

Written by Lorraine Pirihi


Continued from page 1

By this time I was ready to explode. Instead, beingrepparttar cool, calm and collected person that I am (sometimes), I took some deep breaths and vowed I would never go there again.

How Much Money Do You Lose? As a regular client who had an average spend of $110 every six weeks (that's for a colour and cut), I would be worth around $900 a year plus any product I would buy.

And that's another thing, John often complained about not having enough income, yet he never trained his staff how to sell additional products. People (particularly women) would readily purchase shampoos, conditioners, gels etc. if his staff would proactively recommend it.

They only sold product by default, when a client mentioned they had run out or asked questions. I was one of those clients who asked questions aboutrepparttar 106033 various products and was ready to buy, except they were always out of stock! (See how being disorganised affects your income!)

Focus on What Counts Being a great hairdresser, accountant, coach or anything else for that matter doesn't automatically mean your clients will continue to invest their money with you.

You have to pay attention to them by being proactive in looking after them and not reactive when they complain.

In fact most people will not tell you if they are unhappy with your goods or services, they will just take their business elsewhere. They'll also spreadrepparttar 106034 word by telling other people about their experiences with you thereby damaging your reputation and potential for future clients.

The Final Word Look at how your business is run. Survey your clients and find out how they really find your goods/services, customer care, follow up service etc. After all, wouldn't they know how good you really are? You and your team may think you're great but it's what your clients think (and pay for) that counts.

It would also be worthwhile investing in a great book by Keith Abraham entitled "Creating Loyal Profitable Customers' - 47 ways to turn your customers into passionate purchasers (available from our office for only $24.95 plus $5 postage).

So don't delay. Get yourself organised so that you have time to focus on what really counts.

Have a great week Lorraine Pirihi



Lorraine Pirihi is Australia's Personal Productivity Specialist, Leading Life Coach and a dynamic presenter. Contact Lorraine today on 03 9532 5497 and she'll show you how easily you can get motivated, find direction and take action to improve all areas of your life! lorraine@office-organiser.com.au, http://www.office-organiser.com.au/


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