Rule 5: Kenny Rogers is Right - While it is important for you to seize opportunity to build your brand, it is equally crucial to know what battles to take. Know when to keep on fighting and when to move fold.

Rule 6: It’s Always Show Time - You must realize that reputations are not usually made by big events - sometimes it is those big events that smear your brand. What builds your reputation is your day-to-day behavior in business setting, such as how you deal with people, how you make decisions, your work habits, etc.

Rule 7: Make Right Enemies - The best personal brands include courtesy, fairness, tolerance, self-respect and having good and proper manners. However, a small amount of ruthlessness is good for your brand. Your reputation will not suffer much if you fight your enemies, but it will suffer if you lose your self-respect.

Rule 8: Try Not To Be Swallowed By Bubble - Once you are successful in building your brand and is rising in ranks, do not lose sight of forest. Do not be too full of yourself that you will be swallowed by success. It is bad for your humanity, and bad for your career.

Rule 9: The Higher You Fly, More You Will Be Shot At - Everybody makes mistakes. The higher you are in ladder of success, more likely that your mistakes will be ighlighted. Accept fact that bad press comes with prominence in any field.

Rule 10: Everybody Coulda Been a Contender; Make Sure You Stay One - Set yourself to be distinct from your peers. Since you are constantly being compared to your peers, don’t be afraid to offer something unique or distinctive. Don’t give up easily. Don’t throw in towel immediately because of a setback or two. Learn from your mistakes and turn it into an opportunity. Don’t lie, cheat or steal. Be cautious of reputation you are building.

By: Regine P. Azurin Regine Azurin is President of BusinessSummaries.com, a company that provides business book summaries of latest bestsellers for busy executives and entrepreneurs.

http://www.bizsum.com/freearticle.htm "A Lot Of Great Books....Too Little Time To Read" Free Book Summaries Of Latest Bestsellers for Busy Executives and Entrepreneurs

Mailto: mailto:freearticle@bizsum.com BusinessSummaries is a BusinessSummaries.com service. (c) Copyright 2001-2005,BusinessSummaries.com - Wisdom In A Nutshell

When we review many signs we imagine that owner took ALL wording from their newspaper advertising and then used ALL information from company business card to come up with sign design. Yes, I am aware that I stretched that example somewhat, but I wanted point to be made that often LESS is MORE. Find way for your message, for your business, for your building sign… find way to shorten your wording and to make it take command of available sign space on building.

We’ll cover more in another article… if we can assist you, let us know. We would count it an honor to be a part of your sign project.