M.K. started asking people how they found out about him to track results his advertising dollars generated and he found out that 70% of people had read his truck!

Action summary:

* Why promote a car company when you can promote your own company instead? Customized stickers and decals can be bought for as low as 15 dollars. Why not invest in them?

* Go one step ahead. Instead of promoting nike, wear shirts and caps that bear your company logo on them. This alone will run up more business for your company. Buy shirts for your employees too. When big companies like Comcast can do it, why can’t you?

4.Smells

If you are a smoker, empty out ashtrays and wash them. If you are a pet owner and Fido loves to sit in car with you then make sure you remove all pet hair from seats. Use an airfreshner.

Clean any spillages with a domestic carpet cleaner.

5.Engine

Ensure everything under bonnet is tidy and that engine runs quietly. If you have a squeaky fan belt get it tightened and make sure bonnet stay is present and clips in place.

Check Oil, Screen Washer Water and Coolant. Top up as necessary.

DONT STEAM CLEAN THE ENGINE! It creates suspicion!

6.Electrics

If your car's electrics aren't working properly it can turn off a buyer. Make sure all your lights work properly and that you replace broken bulbs.

7.Documents

Put all cars documents together in one place. This includes:

Onwers Handbook Service Book V5 Registration Document MOT certificate if car is over 3 years old Any invoices for repair work carried out on car

This puts any buyer at ease it is shows you cared for car.

8.Know its true value

Don't undo all hard work by accepting first offer that comes along. Make sure you know your car's true resale value.

This can be done either online at:

www.parkers.co.uk www.autotrader.co.uk

or you can buy their latest blue book which will show you your cars value.

It is also worth looking at similar cars in classifieds to see what other owners are asking for their's.

This may also give you an idea of features others are using to promote their car and give you some ideas.

Good Luck