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There are some very popular sites on Internet with huge affiliate programs. You can find their banners everywhere. You might think that it would be a cinch to make money off such sites by simply placing one of their banners on your site, but guess again. With so many ads, people don't need your banners to find them. Most people have bookmarked them already. To effectively advertise such popular sites, you need to target your readers with custom reviews or inform people about specific sales and promotions so that they feel compelled to click on link immediately.
Now, I am not here to tell you that removing banners off your site will make you an instant success. Without compelling content on your site, you still may not see any changes in traffic. A site that is nothing more than a series of ads is unlikely to be successful, regardless of what form advertising webmaster uses.
I am not suggesting that everyone should remove banners from their site either. Indeed, it would be foolish for owner of a popular site to remove paid advertising that is generating income. If advertisers are willing to pay up front for banner ads, or if you have banner ads that are performing well, by all means, keep them!
What I am suggesting, however, is that if you have banner ads that aren't generating income that you expected, you might think about removing or replacing them. Consider text-based adverting with compelling reviews about products or services. Give your readers something more than just flashy slogans or pictures of beautiful models. Provide your visitors with reasons why they actually need a product or service, so that they buy it from your site now, rather than later.
Instead of simply placing a banner on your site for a site where people can buy a product, write an informative article or review about product, and then tell your readers where they can find a great deal on it.
Michael T. Smith Webmaster, Freeware and Stuff firstname.lastname@example.org 8409 Leland Rd. Manassas, VA 20111 Phone: (703) 369-9746 Fax: (978) 231-4768 Pager: (800) 372-0709