Free, discounted and/or value-added products/services included in your caption will give readers that extra incentive to purchase your product. This style attracts people because they can see a saving and they will continue reading rest of ad. Perfect for those of you having limited offers and sales. Tell your readers in no uncertain terms what's in it for THEM. For example, “Order within 10 days and we will also send you so and so report valued at $49.95 for FREE!”, or, “Purchase 1000 email addresses and get next 1000 for half price”.

You can also use yet another powerful way to get attention from your reader with personalised style. Here, your caption uses your target's name. This style is particularly effective with e-mail advertising and direct mailing. Place person's name in caption like so: “Jane Smith, Here's How You Can Turn A $25 Classified Into a $10,000 investment return”.

Readers will always look for WHAT'S IN IT FOR THEM. That is why benefits offered style is a strong tool for pulling your customers TO you. Tell readers how THEY can benefit from your product. For example, “Join our Affiliate Program for FREE AND You Will Discover Secrets to Successful Online Marketing AND Earn Income Just By Referring People to our Web Site”.

And then of course there's how-to style. This type of caption speaks for itself. It is especially useful if your product is one that teaches or offers knowledge of a particular field. This method is powerful because most people are very curious and want to learn all sorts of things… especially when it involves moneymaking and establishing skills that are particularly useful to them. An example of how-to caption is “Discover How You Can Earn $500 or More While You Sleep With Little or No Investment.”

As an endnote, when designing your caption/headline, take your time and write down as many captions as possible and ask other people for opinions and which works for them best. Choose a caption that is suitable to your target market and your product and test your ad with different captions to see which caption gets you most pulling power. Use as many words as it takes to reach your target audience but be clear and straight to point. Most importantly, design your caption to attract readers' interest by promising benefits. Remember… readers are drawn and aroused by What's In It For Them! Good Luck!

There are some very popular sites on Internet with huge affiliate programs. You can find their banners everywhere. You might think that it would be a cinch to make money off such sites by simply placing one of their banners on your site, but guess again. With so many ads, people don't need your banners to find them. Most people have bookmarked them already. To effectively advertise such popular sites, you need to target your readers with custom reviews or inform people about specific sales and promotions so that they feel compelled to click on link immediately.

Now, I am not here to tell you that removing banners off your site will make you an instant success. Without compelling content on your site, you still may not see any changes in traffic. A site that is nothing more than a series of ads is unlikely to be successful, regardless of what form advertising webmaster uses.

I am not suggesting that everyone should remove banners from their site either. Indeed, it would be foolish for owner of a popular site to remove paid advertising that is generating income. If advertisers are willing to pay up front for banner ads, or if you have banner ads that are performing well, by all means, keep them!

What I am suggesting, however, is that if you have banner ads that aren't generating income that you expected, you might think about removing or replacing them. Consider text-based adverting with compelling reviews about products or services. Give your readers something more than just flashy slogans or pictures of beautiful models. Provide your visitors with reasons why they actually need a product or service, so that they buy it from your site now, rather than later.

Instead of simply placing a banner on your site for a site where people can buy a product, write an informative article or review about product, and then tell your readers where they can find a great deal on it.