CONVENIENCE

Every once in a while, maybe even every evening, we want to sit down to a well-set table and share a meal with family or friends. Capsulized food is not about taking this important ritual out of our lives, and it is not about replacing fresh foods. The reality of living in 21st century is that most people spend their day working, and this means kitchen or garden is inaccessible. This is true for stay-at-home moms as well as business executives putting in long days at office.

This on-the-go lifestyle is not compatible with eating nutritious meals. The difficulty of finding time for a proper meal has led many people to become dependent upon compact snack or junk foods that they can keep in their purse or briefcase. These compact foods have become a mainstay of American diet because they are portable and can be consumed quickly. However we often find that portability, and thus convenience, of these foods is lacking. The traditional convenience foods that we can find in grocery and convenience stores are not generally packaged with rough transportation in mind. The packaging of many food and beverage products accidentally break open after they have spent time in a bag or purse.

Another common complaint surfaces once packaging is opened. Many convenience foods—meal replacement bars, for example—are sticky or crumbly. You can also find yourself reaching for water to wash them down. Problem is, convenience should mean ‘napkins and water not required’.

While portability and quick consumption are two things that we have come to look for in a convenient food, these traits are often illusive.

Protica Research offers two innovations when it comes to convenience. First, their Profect protein beverage is a liquid—and weighs less than three fluid ounces—which means that you can quickly and easily consume it even while on run. Second, Profect takes portability to a new level by packaging it in a patent-pending, virtually unbreakable container. This means that it can be taken absolutely anywhere, and you will not have to worry about your meal ending up all over your purse or briefcase.

HOW TO MEET OUR MODERN NUTRITION NEEDS

The advent of health-consciousness has come at a time when our lifestyles are increasingly hectic. This means that people are looking for a healthy, nutritious, and portable food that is quick to consume. In order to meet this demand, food industry must adapt and respond. Companies like Protica Research are developing capsulized foods that will deliver on-the-go nutrition that is more portable, more convenient and more palatable than its predecessors.

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com

You can also learn about Profect at www.profect.com

Copyright 2004 - Protica Research - http://www.protica.com

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. You can learn more about Protica at www.protica.com -- Information on Profect is available at www.profect.com

It is within this awareness that time is of essence that a number of nutritional supplements have been created. Unfortunately, while many of these supplements take mere seconds to ingest, an array of them are not providing body’s requirement for micronutrients and vitamins.

Furthermore, and quite irresponsibly, many so-called “energy bars” are very high in calories and carbohydrates, and as such can lead to emotional eating and trigger weight gain. It is even more unfortunate than this to observe that race to market many nutritional supplement products has been more about making money through clever advertising and slogans, than it has been about helping people save time, eat healthy, and avoid potentially life-altering negative stress cycles. This is evidenced by number of so-called nutritional supplements that are little more than expensive and pretentious candy bars.

However, there are some products that have risen to this ethical challenge – products that have been truly inspired by actual nutritional scientists who see a dire need in society, and have engineered a useful product to help meet that need.

The easiest way to identify such products is to find those that deliver a complete, balanced source of nutrition for time-starved individuals, including: adults, kids, athletes, sedentary individuals, and all those in between. At same time, these elite products should provide a range of essential nutrients so that, in effect, nutrition source can be relied upon as a complete meal when time is severely limited.

Solving America’s time-starved dilemma is bigger than any one product, or series of products, to solve. However, though perfect solution to this complex problem remains elusive, it is clear that part of that eventual solution will depend on resolving causes, and not chasing symptoms. Nutritional products that offer scientifically developed meal and supplement solutions will be a major ally in this resolution.

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. Information on Protica is available at www.protica.com

You can also learn about Profect at www.profect.com

References

[i] Source: “America’s #1 Health Problem”. Stress.org. http://www.stress.org/problem.htm

[ii] Source: “Stress Management”. WebMD. http://my.webmd.com/hw/emotional_wellness/hw153409.asp?pagenumber=3

[iii] Source: “Nutrition”. SVCMC. http://svh.nymc.edu/quickcheck/mstress/nutri.asp

[iv] Source: “Are You an Emotional Eater?”. About.com. http://exercise.about.com/cs/nutrition/a/emotionaleating.htm

Copyright 2004 - Protica Research - http://www.protica.com

About Protica

Founded in 2001, Protica, Inc. is a nutritional research firm with offices in Lafayette Hill and Conshohocken, Pennsylvania. Protica manufactures capsulized foods, including Profect, a compact, hypoallergenic, ready-to-drink protein beverage containing zero carbohydrates and zero fat. You can learn more about Protica at www.protica.com -- Information on Profect is available at www.profect.com