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2. Your domain name should be directly related to your offer or information available at your website.
For example, www.webmastercourse.com is directly related to web design training. In monitoring our website statistics, I've noticed that we have many visitors each month who arrive at our website by simply typing in domain name instead of arriving through search engines, other links, etc. Of course, this was not so at start. But, as visitors began coming, they began memorizing domain name and repeating their visits in this fashion.
3. If possible, use a generic name that people might would type in without ever hearing about you.
For example, www.webdesign.com is very generic, and I'm sure many people simply type this name in to see what's available in web design field.
Other "very" generic names I can think of are:
www.soap.com www.cars.com www.boats.com www.computers.com www.calculators.com www.food.com www.pencils.com www.skiing.com etc....
Although many of most popular generic names are reserved, it would be wise to search for most generic name possible in your field that's easy to remember.
The three above tips will help you choose a domain name that will tremendously increase your repeat visitor rate. A website must first be designed, and then built upon a solid visitor flow. A simple, easy-to-remember domain name is a great start to reaching your goal!
Candice Pardue, editor of Web Design Weekly. Subscribe today to receive free web design updates, resources and more by email. To subscribe send a blank email to: mailto:firstname.lastname@example.org ...or visit: http://www.webmastercourse.com/