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* If you have not received any information about your order after making purchase, check to ensure that you provided your correct email address without typoes. Many systems are set up to send email information automatically when you make a purchase. If you used incorrect email address, this information will not reach you. Other delays in email delivery can be caused by an assortment of Internet glitches that are beyond control of merchant. Wait for a couple of hours before deciding there is a problem.
* Did you read system requirements on web site before making purchase? For example, if web site stipulated that product runs on Windows 98 and higher, then file truly won't work on your iMAC or on Windows 3.x. Or if web site says you must have Acrobat Reader installed, then, file really will not open on your system until you have downloaded and installed Acrobat Reader.
* If you are asking for a refund, did you send merchant receipt or other information confirming that you actually made purchase? After all, you couldn't walk into a store and demand a refund without proof of purchase. It's no different on Web.
* Is your message unnecessarily rude, crude and hostile? Keep in mind that person at other end is a human being and does not enjoy being recipient of abusive email any more than you do. You increase your chances of solving problem if you send a courteous email that explains problem adequately.
* And here is one last thought to keep in mind. B2B (business - to - business) transactions account for highest number of online sales. If you are reading this article, it is likely that you have a business Internet presence. Doesn't it make sense to give other merchant same benefit of doubt that you hope your customers will give you?
June Campbell's writing has appeared in several international publications. Visit her on the Web for a FREE newsletter,FREE gifts, articles, guides for proposal writing, business plan development and more. http://www.nightcats.com)