Let me return to statement, "Small businesses fall apart when it comes to strategy." I would not limit this phenomenon to small businesses. I have seen huge companies where employees don't know company's purpose, goals, or strategies.

I suppose one could say that employees need only do their jobs. Besides, most people (me included) tend to focus downward and get caught up with struggle and effort (tactics).

However, when we l'ose sight of our purpose, goals, or strategies, we render ourselves at least partially ineffective in achieving them. Still, we must make sure that tactics are executed.

What would happen if everyone asked, "How can I contribute to larg'er Purpose?"

We would turn our attention away from our own specialties, skills, and tactics - and advance perfor'mance of whole organization.

Awareness of our contribution turns our attention to Purpose, where results really count.

So, to be most effective we should focus on outward contributions while performing nitty-gritty tactics. Effective people get right things done for right Purpose.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ "It is one of most beautiful compensations of this life that no man can sincerely try to help another without helping himself." -- Ralph Waldo Emerson ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

What did you learn today that you found most beneficial? How will you apply what you have learned at work? Any other comments are welcome:

OK, here's link I promised a minute ago: http://www.SeniorManagementServices.com/pvt-3-organized-contd.html

Until next week...

Best Regards,

Mike Hayden, Principal/Consultant Your partner in streamlining business.

PS. If you're not on our P V T Roster, sign up (fr#e) at: http://www.SeniorManagementServices.com

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(c) 2005 Mike Hayden, All rights reserved. You may use material from Profitable Venture Tactics eZine in whole or in part, as long as you include complete attribution, including live website links and email link.

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“And what if I buy this stuff and find out its crap?”

The group chuckled at my naiveté.

“I cut my arm off a year ago and took some of these here vitamins,” one guy testified. “And whaddaya know?! My arm grew back. Hairs and all.”

Chief Scamster then told how to make big bucks roll in.

First, be your own best customer. Dumping all your cleaning supplies, laundry detergent and cosmetics in trash and replacing them with overpriced concentrate is a sure sign of financial genius, he explained. What’s more, it’s important to believe in your product.

Second, make a list of everyone you want to annoy. This includes friends, family, coworkers and everyone in white pages from three nearest towns.

Third, systematically annoy everyone on your list. Invite them out to dinner where they, too, can be immersed in a crowd of glassy-eyed, goofy-looking scamsters.

Fourth, act giddy. Phony enthusiasm is a proven sales gimmick, especially when coupled with idiotic product testimonials.

Fifth, emphasize success potential by pointing out vast number of gullible people who think they are all destined to be pyramid millionaires.

Sixth, ask your friends if they would like to quit their jobs and work part time for a six-figure income. (Don’t tell them that four of six digits are to right of decimal.)

Seventh, never use words like “multi-level marketing” because someone may get idea that your multi-level marketing scheme is a multi-level marketing scheme.

Eighth, project image of success by buying a new Lexus. Getting in debt up to your glassy eyeballs is a tried-and-proven sales strategy.

Ninth, just think of all stuff you can deduct from your income taxes, like one eighth of your bedroom if you use corner for a home-office. Yes sir, you can pave your road to riches by wasting long hours for a tiny tax deduction.

Tenth, stay motivated by wasting an obscene amount of money on motivational tapes and CDs. Someday, when you hit big time, you, too, can screw your down line out of thousands of dollars.

Next week. How to retire early buying lottery tickets.

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