After implementing above, body of e-mail comes into action: Mailing to a targeted audience eliminates chances of being filtered in future. Is your e-mail personalized with recipient's first name, last name or both, if appropriate? With respect to above, it should also be kept in mind that consent has been taken to collect recepient's details.

According to law, all e-mail campaigns should include a way for recipients to unsubscribe or opt-out. This can be in form of a link or instructions provided anywhere in e-mail And most important of all, unsubscribe requests must be handled within 10 days of request. Apart from this, law also requires you to include your physical address in e-mail campaign. Follow these and you are a legitimate business in the e-mail arena. Remember, when your answer is "yes" to these questions, you are ready to hit send button and maximize your success.

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