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This is a very simple technique and if it seems obvious to you – congratulations, you clearly know your stuff. Nevertheless, you’d be amazed at how many marketers omit this easy memory jogger. Speaking from personal experience, I get about 20% of my signups this way, either after message 8 or 9. Some prospects were waiting for pay day, some were going to do it after they came back from holiday, some just plain forgot. Whatever reason they may have had for not signing up at first or second call to action, this technique boost my return by 20%.
The second simple tweak takes advantage of ability of most modern autoresponders to send out a “broadcast” to those prospects on your mailing list. This can be considered as a supplementary message and you can use it to either update your prospects on your original offer or introduce them to a new, but related product or opportunity.
This needs to be used with a little more care. I send out an update at least once every 6 months and preferably once every 3 months (it depends upon nature of individual list). I make sure these broadcasts only go to people who have been on list for at least 3 months. My earlier emails will have already highlighted fact that they would be provided with important updates in future.
There are plenty reasons for you to communicate. If you are promoting a product you can advise of any feature upgrades or special price promotions. If you are promoting an opportunity then you can update them on any new features which might make them think again. One technique which works very well with opportunity seekers is to update them once about any new benefits they should know of and then, if they still don’t sign up, follow up 3 months later with details of a slightly different opportunity.
Both of these techniques work and will produce a welcome boost to your signup rate. Certainly you can expect to get a few unsubscribes, but if they’re genuinely not interested that’s no great loss. There’s no point in making effort of building your list and then not communicating with them – both you and your prospects stand to gain from a little extra communication.
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