Continued from page 1
Is your killer sales letter ready? If you're not secure in this area, I (and others) strongly recommend Marlon Sander's products. His site: http://www.higherresponse.com
WHY should a prospect invest in your ebook instead of your competitors? What's your USP (unique selling proposition)? What does your information or approach offer that others don't?
A few other things to keep in mind in order to ensure a profitable ebook:
*Select good ebook production software. Make sure it produces ebooks that can be read by BOTH Macintosh and IBM systems. Consider Adobe, since resulting pdf ebooks can be read interchangeably. You can sign up for a free trial and make a few free ebooks at https://createpdf.adobe.com/index.pl/ Just recognize that not everyone owns IBM; don't leave money on table by producing, for example, only ".exe" ebooks. * Does your ebook have a strong cover graphic? Visual packaging is critical online. Do it Yourself with eCover Generator (go to http://www.ecovergenerator.com/x.cgi?adminid=814&id=24866) or have Vaughan Davidson (the person behind many of Internet's high-quality ebook graphics) do it for you. His site: http://www.killercovers.com
The demand for ebooks and information is still going strong, regardless of whether your target market is cooking, fishing, real estate, wood carving, insurance or something else. Just make sure your ebook idea survives our '5W' acid test, and that it solves a problem and/or fulfills a 'want.' If you do, profits will follow.
============================================= Paula Morrow is president of Ideal Marketing Corporation. She specializes in p.r., information marketing and creating cashflow systems, plus coaching newbie entrepreneurs on innovative online promotions. Subscribe to IDEALProfits, now read in 12 countries, and receive 5 FREE ebooks! http://www.idealmarketingcorp.com/subscribe.html ==============================================
Paula Morrow is webmaster of http://www.idealmarketingcorp.com and has extensive marketing experience earned from 20 years in the public relations, entertainment and advertising worlds. Now applying this experience to the Internet, she enjoys creating cash-generating systems and coaching new marketers on innovative ways to promote their businesses both online and off.