Business: Can Your Prospects Feel The Benefit?

Can Your Prospects Feel The Benefit?

Written by Kimberly Stevens

Continued from page 1

There are a million examples of this concept at work all around us everyday. My local Starbucks tempts me with a tray of cut-up cookies and muffins on repparttar counter. Several photo studios sent me freebie coupons to capture repparttar 106397 image of my beautiful new baby last year. A month ago, I saw a salon offering free haircuts at an outdoor fair. A virtual assistant I met offered prospects two free hours of work to help them feel repparttar 106398 true relief that comes with delegating administrative tasks.

This has been going on forever. I remember repparttar 106399 story I was told when I was first hired by repparttar 106400 corporate offices of Circuit City. Sam Wurtzel started repparttar 106401 company in 1949 when he saw repparttar 106402 first television tower being constructed in Richmond, VA. Television was just being introduced in many cities. He would go door-to-door to offer families repparttar 106403 free use of a television for a week. During that visit, he would have a nice chat with repparttar 106404 family making sure to find out what show was their favorite. If they accepted repparttar 106405 offer to keep repparttar 106406 television for a week, he would wheel it into their living room right there on repparttar 106407 spot. Now, these were times when most families had never seen a television, so this was big news. The family would start telling all of their friends and neighbors about this wonderful new television they got to use for a week for free with no strings attached. They would invite family and friends over to watch their favorite show all together. It was an event.

But guess who showed up right before repparttar 106408 show came on? That’s right – Sam. From there, it went something like this … “Well, I’m here to pick up your television. I hope you enjoyed it this week. Oh, your favorite show is just coming on? I’m really sorry, but I have to take repparttar 106409 television back now.” You get it. He approached them exactly when their interest was at its peak. They knew how it felt to watch television, and they liked it!

What can you take from Sam’s story to apply to your business? What could you do to enable prospects to FEEL repparttar 106410 benefit of your business? Provide a limited-time trial? Offer a product sample? Give them a free hour of service? Be creative. Brainstorm with other business colleagues to come up with ideas for each of your businesses.

Just remember - you can TELL prospects all you want about yourself and your business. It’s when they FEEL repparttar 106411 benefit that they’ll start calling you.

Kimberly Stevens is a Business Coach who developed the FastTrack MBO (Mastering Business Ownership) Program as a series of ebooks and teleseminars to help business owners increase sales, maximize profits & improve their overall rate of success. Learn how you can experience the MBO Program for free by sending a blank email to: mailto:kim4-20129@autocontactor.com or by visiting http://www.askthebizcoach.com/fasttrackmbo.htm

5 Training Rules To Guarantee The Best From Your Staff

Written by Noel Peebles

Continued from page 1
If a staff member is required to do a repetitive task, you may want to finish your request with -“show me.” If he or she is unable to do this, it could be a sign that you have failed to explained repparttar

task clearly enough. Rule #3 I believe that in repparttar 106396

beginning, it’s best to assume that repparttar 106397

staff member knows nothing and to explain things in detail. As time progresses, you will need to explain things less and less. From experience, I’ve found that in no time staff will be able to do things well, often without even being asked and without supervision. It will make your job easier and your staff will get more satisfaction knowing that you are trusting them to do a good job. Rule #4 Encourage staff members to bring problems to you. Get them to think through repparttar 106398

problem well enough so they can clearly explain it. Once explained, they should be encouraged to think of various solutions and be in a position to recommend repparttar 106399

best. They should be encouraged to think for themselves and see you only when necessary. Rule #5 If a staff member is not doing their job properly, then you need to look at your level of training or retraining. If he or she can’t be trained then you may be best to look at replacing them. With that said; remember that we are individuals and we all have our own working styles. You can’t always expect your employees to be as dedicated as you are. Everyone can bring different skills to a business. © Noel Peebles. Market Leaders Limited. http://www.instantsellbusiness.com http://www.instantsellhome.com

NOTE: The following information must be included if you reprint this article:

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Get Your 100% FREE mini-course "17 Powerful Secrets That Have Made Business Owners Into Millionaires." 100% FREE! Simply send a blank email to: instantsellbusiness@ReportsNetwork.com ********************************************

Noel Peebles runs his own direct marketing and internet company, supplying marketing and management solutions for small businesses.

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