Business: Can Your PR Game Plan be Salvaged?

Can Your PR Game Plan be Salvaged?

Written by Robert A. Kelly

Continued from page 1

Reinforce existing opinion, change it, or create perception/opinion where none exists. But make certain repparttar strategy you select clearly fits your public relations goal. Obviously, you would not select repparttar 105029 “reinforce it” strategy option when your goal is to change a damaging rumor.

Writing, like it or not, is repparttar 105030 next challenge. You need a message carefully prepared to alter your key target audience’s perception. But writing it is no walk in repparttar 105031 park.

The message must not only be corrective and crystal-clear, it must also be compelling if it is to move your target audience member’s perception in your direction – a must, if those desired behaviors are to come about.

Like repparttar 105032 military officer calling in artillery fire during combat, you must call in your communications tactics to carry your message to its target, repparttar 105033 members of your target audience.

The arsenal is full of such tactics ranging from personal contacts, group briefings, press releases and speeches to emails, letters-to-the-editor, brochures, celebrity appearances and many, many others.

The only caution here is, check carefully that each tactic you choose has a proven record for reaching people like those who make up your target audience.

It won’t be long before urgent questions are raised. “How are we doing? Are we making any headway towards our goal?”

It would be ideal if your budget could accommodate repparttar 105034 considerable costs of professional opinion surveys to answer those questions. However, as you did at repparttar 105035 start of repparttar 105036 program, you can again monitor perceptions among members of your target audience by asking repparttar 105037 very same questions you used repparttar 105038 first time around.

But now, you will watch carefully for indications that your message and communications tactics are moving audience perceptions in your direction.

You can always provide a boost to repparttar 105039 effort by adding new tactics to repparttar 105040 mix as well as increasing their frequencies. And check your message again to insure its impact and factual accuracy.

What you will have accomplished is repparttar 105041 timely use of repparttar 105042 fundamental realities of public relations. In this case, to salvage an unsatisfactory PR program so that it now delivers repparttar 105043 external audience behaviors you need to help you reach your objectives.

end

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about the fundamental premise of public relations. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communications, U.S. Department of the Interior, and deputy assistant press secretary, The White House. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com

9/13

Written by Linda LaPointe

Continued from page 1
But in repparttar

throes of a dreadful world crisis on 9/11, management changed all repparttar 105028

rules. They explained to staff that they had to stay open for business to answer incoming calls from their customers, so they asked their staff to stay and accommodated them in this unusual manner. They treated people respectfully, as responsible adults who were allowed to be accountable for their work while also taking care of themselves. There were numerous distractions from repparttar 105029

work that staff were paid to do that day. And quotas were met or surpassed. The differences were striking. What part did a country in crisis play in productivity? Were staff just unusually patriotic about American productivity that day? How much was this unusual and unexpected accommodation of staff a contributing factor to repparttar 105030

day’s business success? Employees of this company will always remember and be grateful to their company for repparttar 105031

fleeting demonstration of support in that time of incredible anguish and fear. But by repparttar 105032

end of

10 weeks that I worked with this group, all repparttar 105034

old rules were back in place and repparttar 105035

poor outcomes that required calling in a consultant in repparttar 105036

first place, existed again. A month later, when our time together was up, no one was surprised or even questioned that quotas weren’t being met. I felt like I was in repparttar 105037

twilight zone. This example resolutely confirms that developing and supporting staff to be self-managed has an immediate positive effect on people, thereby creating positive business results. Treating people as if they are doing you a favor by being there, acknowledging their needs and helping to fulfill those, can be good for everyone. We shouldn’t have to wait for a world crisis to have a workplace become a good, safe, healthy and health-full place to be.

Linda LaPointe is the author of The New Supervisor, which describes how to create workplaces in which managers are less stressed and workers are more loyal, through developing staff who are self-managed. Learn more or subscribe to E-Tools News at http://www.thenewsupervisor.com

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