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It can give you some useful information about genuine nature of site.
4) CONTACT INFORMATION-- Can you contact webmaster either by phone, fax and /or email.
Personally, I like dealing with those that give you all of above information. There is something comforting to me that I can call or e-mail site manager if something goes wrong with my purchase.
5) CREDENTIALS-- There are several "credentialing" sites online. There intention is to offer some validity to site by tracking complaints from former users.
If site does offer such a service, by all means check out what others have said about their experience with business.
A note: Not all legitimate businesses offer such a "seal of approval". I assume because there is usually a cost involved, or they just don't feel that they need it.
While this article is not all-inclusive, it is intended to give you a "heads-up" when surfing to unknown areas of internet and experiencing dealing with new sites that you discover.
Larry Johnson, author
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Larry Johnson is an established ezine publisher and web,aster who specializes in developing new approaches and resources to help internet marketers, publishers and home-based businesses.