** Email Skills **

Perhaps most deceptively simple of all areas of electronic literacy, email actually presents most challenges for keeping up with times.

Previously, clicking "send and receive" button meant you were proficient at using email.

Now, because of spam, viruses and "phishing scams" (identity theft schemes delivered through email), email requires a whole new set of skills, "street smarts" and software just to survive.

You must understand how to use an email "preview" program such as MailWasher.net to eliminate spam and virus email messages before they ever reach your computer.

You also must learn to protect your identity and avoid "phishing scams" by learning to recognize and defend against online con-artist tactics.

** Buy or Borrow Expertise **

Though you should constantly upgrade your skills through personal education, nobody can do or know it all (except maybe your know-it-all bother in law).

The good news is that you can always buy or borrow someone else's expertise to solve any online challenge.

A prime example of outsourcing in consumer market is all little stores popping up in strip malls to help you sell your stuff on eBay.

Through outsourcing, online survival skills can also mean taking what was previously exclusive realm of computer geeks and making it as easy as dropping off dry cleaning.

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4. Competition outperforms Collaboration Competition causes many people to shut down and introduces many negatives such as core and peripheral groups, politicking and restriction of information. Collaboration, on other hand, allows intellectual cross pollination that is raw material for good idea generation.

5. Creativity and Innovation can be used interchangeably. The terms Creativity and Innovation are often used interchangeably but they are, in fact, separate and distinct. Creation can be described as problem identification and idea generation whilst innovation is idea selection, development and commercialisation. The distinctions alone lead to numerous conclusions. Among them is fact that: a)Creativity and Innovation leaders require at least six different competencies (including one holistic) to even begin Managing Creativity and Innovation (actually, many more are needed). b) Both Creativity and Innovation require different structures, processes and skill sets. c)Workshop facilitators should split sessions into distinct parts and formulate frameworks and processes to maximise output at each level.

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These and other topics are covered in depth in MBA dissertation on Managing Creativity & Innovation, which can be purchased at http://www.managing-creativity.com

Kal Bishop, MBA, http://www.managing-creativity.com

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