Can You Control Your Customer's Mind?

Written by Fahad Hassen


Continued from page 1

Give them a true believable reason. For example, let’s say you have a slow time ofrepparttar year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don’t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed

-------

People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what’s in it for me” syndrome. They really want to know how your product can benefit them. Notice that,repparttar 100744 "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.

Analyzerepparttar 100745 following list of benefits written about a digital camera.

* Can store over 200 photos

* Supports every color you can see

* Manual included so you can start even if you have no previous experience

This will certainly openrepparttar 100746 eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast torepparttar 100747 following, whererepparttar 100748 'product' is described.

* Has a memory of 6000k

* Supports 16-bit colors

* 60-page manual included

Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tellrepparttar 100749 customer how will they benefit by bu'ying your produc't. You can then describerepparttar 100750 prod'uct itself, when they are looking for more information.

To make this point clearer, understand that,

"Customer's will bu'y benefits and 'not'repparttar 100751 features."

Okay.. Whatsrepparttar 100752 difference between features and benefits? Features describerepparttar 100753 product itself - what it has. Benefits describerepparttar 100754 advantages a customer gets by bu'yingrepparttar 100755 product. The first list above is a benefits list andrepparttar 100756 second is a features list.

Benefits will drive customers to explore more information aboutrepparttar 100757 product. This is when you should give themrepparttar 100758 features and describerepparttar 100759 product itself. To summarize, get customers into looking for more info by telling themrepparttar 100760 benefits and then describerepparttar 100761 prod'uct. This will assurerepparttar 100762 best results.

I laid out just 3 powerful strategies here. There are many more 'explored' and 'unexplored' tactics, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.

Fahad Hassen is the publisher of "Forbidden Psychological Secrets" eBook, which has over 25 proven secrets of controlling your customer's 'subconcoius' mind and influencing them to b'uy from you. Visit his site at http://www.mafoor.com/forbidden .


the creative process

Written by Mario Ogas


Continued from page 1

Now, what we collect this kind of information for?

The answer is just because without this bagagge we, probably make a wrong AD Banner or a banner that’s out of focus and easily could be improved.

Suppose we are mechanics and we are told to construct a car for a race. If we do not collect adequate information we’ll be sending a Ferrari F1 to compete torepparttar Dakar-Paris Rally. (poor Ferrari F1) or to send a 4x4 big tyres turbo engined Ford F-350 torepparttar 100743 next Interlagos Grand Prix with no chance to win there (butrepparttar 100744 driver will enjoy so much to see how many F1’s goes away byrepparttar 100745 horizont) J

Inquiring your client, visitingrepparttar 100746 client’s site and specificallyrepparttar 100747 page to advertise for you’ll find lots of usefull information to step on. Don’t miss them.

You can also consult books and magazine.

Collect information onrepparttar 100748 Company Design (typography, colors, style, etc) Tips given for subject collect applies as well for Company Design Information gathering. But, in this case we focus on design and art items like:

Corporate Image Style Corporate Colors Corporate Site Layout Site tipography (family, color, styles, etc.) Visual Resources used (shapes, lines, etc.etc.) I hope you can understand what I mean: If you’re creating a banner just for a friend...let’s say a teen-ager that loves skating... may be you don’t have a “Corporate Image Style”...but your skatter friend has a site, a personal site that conciously or not was made under some kind of rules (even if it seems to be absolutely randomic, disordered, unpredictable,etc. You’ll find putting it underrepparttar 100749 Lens that there is a wirl case of design rules or layout.

Ask your client for ideas. Now you can collect information directly from your client. May be you wonder why I didn’t include this task inrepparttar 100750 first item (collecting information onrepparttar 100751 subject) or intorepparttar 100752 second (collecting information onrepparttar 100753 Company’s Design. Have a reason !

You can ask your client any time, but if you do that first, it’s problably like you won’t get good information because you:

Didn’t seerepparttar 100754 company site and named pages Do not have much knowledge onrepparttar 100755 subject Understand now why I left this task until this point ? great ! J

BrainStorm for a while After you put down on paper or powerPoint allrepparttar 100756 information formerly taken, is time to sit down aroundrepparttar 100757 round table with your collaborators (like Arthur and his Knigth) and brain storm your brains !!!

You can find lots of pages explain how to brainstorm (I found 827.000 matches at google for this word) so I have nothing more to say on brainstorm.

Definerepparttar 100758 banner contents & features And nowrepparttar 100759 cooking !

Afterrepparttar 100760 brainStorm process you have an idea ofrepparttar 100761 contentsrepparttar 100762 AD Banner will have, sorepparttar 100763 hardest part is done ! J

But my own experience indicates that there is a feedback corridor between desing and implementation stages.

Let’s take this same case for example:

After brain storm we clearly decide to make : an animated banner with pictures on school classes containing links torepparttar 100764 courses program page.

Look for resources Takingrepparttar 100765 definition sentence forrepparttar 100766 banner and it’s contents & features you need to look forrepparttar 100767 resources. I mean :

Phrases or slogans to put inrepparttar 100768 banner Images, pictures or photos Makingrepparttar 100769 storybord (only for animated banners) Creatingrepparttar 100770 timeline andrepparttar 100771 timing Choosingrepparttar 100772 right size forrepparttar 100773 banner Choosingrepparttar 100774 style, layout and typography to be used Determiningrepparttar 100775 banner location onrepparttar 100776 page Some other staff.. Well...I said before that there is a feedback corridor. In this banner project I had to change or saying it better increaserepparttar 100777 definition sentence afterrepparttar 100778 search for visual resource (images & and photos) forrepparttar 100779 banner.

I had to find royalties free photos of classrooms, students, teachers, and so on to include. I found some in my own library but it wasn’t enough to make me happy. Then I went to my favorite search engine and tried out some words like class.jpg, school.gif, teacher.jpg,etc,etc.

It’s not necessary to say that I found lots of pics (in this point is good idea to say that you have to be surerepparttar 100780 pic you’re downloading is freaware. Not registered or limited on use)

What happened ?

Searchingrepparttar 100781 pics I discover a pic of ‘South Park Children at school ‘ that triggers again my imagination and said to myself: “the definition sentence is NOW changed to ‘an animated banner with pictures on school classes & cartoon (south park) pics containing links torepparttar 100782 courses program page’“

As you can seerepparttar 100783 sentence didn’t change soooo much butrepparttar 100784 final result is absolutely different fromrepparttar 100785 original idea becouse allrepparttar 100786 work is onrepparttar 100787 South Park basis.

That why I say that you needo to be alert while you are into any stage or task inrepparttar 100788 process for getting any other idea, resource, fact, etc that appears onrepparttar 100789 fly and could be fine forrepparttar 100790 project. Don’t be afraid to dig intorepparttar 100791 changes or modifications needed inrepparttar 100792 project, they will improverepparttar 100793 final creature !

IMPLEMENTATION & TESTING When you enter this stagesrepparttar 100794 Creative Process is likely to be done.

Sometime will occur that you need changes onrepparttar 100795 project but rarely this changes are due to Creative affairs, mostlyrepparttar 100796 obey to client defined reasons like “ ok guys, taxes in this state have raised sorepparttar 100797 new price to show inrepparttar 100798 banner is $120 instead of $ 29 that we have atrepparttar 100799 banner” J

This happens. Or I also need to put my banner into a banner ex-change program and it’s so big...to much expensive forrepparttar 100800 program...please reduce it torepparttar 100801 1x1 px size” (microscope size oftenly cost about $10 -100 for impressions wich result cheap enogh for anybody --- hahaha – just teasing)

Of course there are lots of other considerations to be resolved but those are beyond creative process and are clearly technical driven decitions (may be in some other letter I write on those specifications)

Lastly, as I promised I give yourepparttar 100802 whole url ofrepparttar 100803 page containingrepparttar 100804 banner:

Campaign name: Back to School

Author: ARTANDATA

Type: AD Banner

Size: Button #1 ( H:120px W: 90px )

Client: For Company Use (published)

Publishing period: 15/03/2004 to [not defined]

Go torepparttar 100805 page

Final words:

Well, if you had been so patient to keep reading until this point I really don’t know how to thank you for that. One thing I can do for you is to give you my own e-mail address so you can inquire (free of charge , of course) on any doubt or question you have on this reading. I’ll promise to reply an answer (this offer is valid while I can response all mail sent . once overloaded I’ll make FAQ’s )

Designer graduated in Argentina having experience on cad, multimedia, design, and programming. Worked 24 years at O.R.T.Technical School and O.R.T. Institute of Technology teaching those subject at high school, college levels. He also was professor (universitary level), webmaster and Multimedia Lab Director at I.T.B.A (Buenos Aires Institute of Technology). By the time, Mario owns his design company (Artandata Group) in Sao Paulo Capital – Brazil.


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