This is only product I've ever considered worth buying reprint rights to. Do yourself a favor and check it out at: http://williecrawford.com/your-own-seminar.html It a great product. Reprint rights sold for $197, so I needed to sell 10 copies to recoup my costs. I did that first day.

Always ask yourself why reprint rights are being offered for a product. Really examine product and know that there is a market for it. An excellent example of a product with tremendous potential for example, is my very own pay-per-clicks tele-seminar. I sell reprint rights to digitally downloadable audio files, PDF transcripts, and both CD and audio cassette versions. Purchasers of reprint rights are free to copy and resell product in all of it's forms for any price that they want. They do not get right to resell reprint rights! I think that would destroy market for all potential buyers. It would be offered on Ebay at cut-rates within a week and all purchasers of reprint licenses would have wasted their money.

As you can see, not all reprint rights are same. Some are totally worthless. I recommend only buying reprint rights where your market is somewhat protected. I have seen a lot of people buy reprint rights to products and do very heavy promotion with dismal results. I've seen solo mailings to thousand produce zero orders. The reason was because there was no demand for product and other resellers behavior destroyed potential for anyone to make any real money from reprint rights.

To check out my reprint right, go to: http://williecrawford.com/pay-per-clicks.html Before wasting your money on any reprint rights, do a very thorough market analysis and KNOW that people already want product. Convincing people that they need a product that you have reprint rights for is hard way to do things. Find a product already in demand if you're going to buy reprint rights and you will find yourself with a very successful info product empire.

Along same lines... if you can offer a range of different levels of service you increase your revenue stream and back-end sales. An example of this is Lead Factory (a service offered by my friend Marty Foley). You pay for subscribers to your list. His system generates subscribers by presenting your ezine or list subscribe boxes displayed on high traffic websites. Lead Factory offers a product line in that you can specify quality and demographics of leads. You can specify that you only want leads from certain countries, or certain other demographics. You can get single opt-in leads, or for a little more, you can get double opt-in leads. Just by giving customers a few choices, this service comprises a range of products and thus a product line. Satisfied customers, such as myself, use service over and over generating a nice residual income for provider. Check out this excellent example: http://williecrawford.com/cgi-bin k.cgi?subs

A service that can be offered in unlimited supply can generally be priced and scaled so that you can also market it through an affiliate program. A service where you manually do most of work can't generally be marketed successfully through an affiliate program. If you are just selling your time and effort then you generally don't want to share revenue. Offering a finders' fee or commission is possible with a personalized service but it needs to be "high-end" enough to allow you to charge a premium price. The limiting factor will be number of hours that you can spend delivering service.

My personal experience with marketing services is that I offered website and ezine promotion services. I also offered website optimization services. I found all of above too labor intensive for my personal preference. I also noticed that many relative newbies entered market and offered cut-rate fees. I priced my services based upon value I placed upon my time and expertise. I noticed many people enter and leave website promotion and optimization business - I suspect for same reasons. Don't get trapped offering a service that under-values your time, effort and expertise.

A service which really can't be duplicated because you are offering "you" is consulting or coaching. If you have, or if you can develop expertise in an area, then this may be perfect service for you to market. It can be marketed in many different ways depending upon how you define service. For example, you can market your expert knowledge through telephone consultations, audio and video tapes, and even tele-seminars. As you go from personal consultation to recorded presentations, you go from service back to product but they all tie together. Marketed properly, one will set you up to offer other as a backend product. For example, short telephone consultations will often show customer that they need your longer videotaped or audiotaped presentations. Sometimes listening to an audiotape or tele-seminar will show a customer that he need to set up a personal consultation to discuss to his specific situation more in-depth. Your expertise in effect becomes an entire product line.

Creating your own product or service is how you earn big incomes online... especially if you use leverage of an affiliate program. Hopefully, this short series gave you basics of creating your own product or service. You now have a good start for launching your own informational product or service. If you find that you do need one-on-one consultations, I do offer telephone consultations. Details are available at: http://williecrawford.com/consultations.html You can see that I'm not offering you a lot of theory. I'm showing you exactly how I generate and market both products and services :-) Use these examples to examine feasibility of your own ideas

To your success. Willie Crawford