The next obstacle to success is space. When you have a PPC ad running, you have a limited amount of space (words) available to sell person on taking time to click. What you are really doing is running a tiny little classified ad, so that ad better be working overtime to draw visitors to your home page.

Speaking of home page, that just happens to be your next issue. Once your classified ad entices someone to click, where will they land? Your landing page is your blog's salesperson. It needs to seduce visitor into wanting to read more. It has to tease them with wonders of your blog and show them just enough to make them want to jump in and read it all. Just pointing someone to your last blog entry may not do trick. You've got to make a sales presentation.

Trial and error is a wonderful teacher but if you're paying for tuition on a pay-per-click basis then you should first invest in some knowledge and experience from someone who is already running successful pay-per-click blog traffic campaigns. That way you can avoid what doesn't work and zero in on what does. The actual truth is: You're going to pay for that education either way. You'll either invest a lot of money in bad PPC campaigns until you get it right, or you'll make a relatively small, one-time investment to learn from a pro. It's your money, so spend it wisely!

Affiliate programs can also be beneficial when used with coupons to promote your products or sales. New and expiring coupons are littered on coupon web sites throughout internet bringing more attention to you! Just check out this coupon code homepage for an example of who can be displaying your coupon. In addition, many affiliates will be happy to promote your store when you have a great coupon code or promotion to offer. These high traffic sites bring a ton of added exposure and drive a large customer base of shoppers ready to buy - you know this because they clicked on your coupon! Another secret tip to getting affiliates to put your coupons on their homepage is to increase commissions temporarily upon proof of good placement. Sometimes these affiliate sites can get many more buyers than your own!

Coupons have migrated to web in a big way, and should be a part of any serious marketing campaign. If you aren’t using online coupon codes and one time deals to promote your site, you’re missing boat on driving incremental customers to buy your products.