Nothing ruins a forum faster than a bunch of pushy, in-your-face ads trying to disguise themselves as posts. Make sure your posts are genuine additions to conversation, not just commercials, or you’ll wind up doing yourself more harm than good. And you may even find yourself banned and your messages erased.

You’ll get more out of your message board involvement if you put more in. Ask and answer questions. Give helpful advice, without mentioning your business. Remember that your goal is to build relationships. The more good, quality free advice you can give in your area of expertise better. Besides just being a good thing to do, it builds goodwill and positive exposure.

Think of forums as an online version of a networking group. You don’t want to be guy in polyester suit, pushing his way into everyone’s conversation, and irritating them with constant commercials. You do want to be guy who leaves with a stack of business cards and several new relationships.

If you’ve got time, and can resist temptation to be pushy, message board marketing may be just boost your business is looking for.

3. Stick to one idea. 30 -- or even 60 -- seconds is not a lot of time. Spend all of it on one idea or benefit. Any more than that just confuses your audience.

4. Give a clear call to action. You won't get results if you don't ask for them. Tell your listeners what it is you want them to do, whether it is visit your store, call you or visit your web site. Whatever else you do, don't leave this step out. If you don't ask your audience to do anything, they won't.

These ideas can not only super-charge your radio ads, it's possible they will save you money as well. Because a well-written ad will generate more response without having to be run as much. Try it and see!