Just for record you'll find some content management programs employing this very technique. Imagine my surprise when I discovered my PageRank 5 realty site had two sets of Meta keywords on my pages, easily seen when I view Google's cached versions....

I was choked... especially since their user agreement didn't disclose this fact!

Is using invisible text in cascading style sheets good? Nope!

There’s a new school of thought claiming you can use an alternative cascading style sheet (CSS) approach to placing invisible text on your web pages without penalty.

The theory is predicated on premise that you could employ an external style sheet in another directory. There you’ d simply define a special class for a tag like < P > where font and background colors are identical.

The claim is there’s no way for current search engines algorithms to distinguish color codes and penalize you. While this may or may not be immediate situation it’s fundamentally WRONG!

Invisible text is invisible text & it's spam.

Since many invisible text tricks utilize CSS positioning properties to hide their contents, you’ll soon see (if not already) search engines employing advanced algorithms to find hidden text in CSSs.

If you subscribe to CSS theory you’ll undoubtedly be revisiting your strategy or paying later by being blacklisted or removed entirely from various search engine indexes.

Incidentally, before you roll dice on this one you might want to consider fact that tool I just referred you to is only beta version and developer is already planning to add support for identifying invisible text in CSSs! Just how much more advanced and further ahead do you think search engine techs are?

So what does it all mean to you & what should you do?

1.Check your cached pages for invisible text. 2.If you find Invisible text or advertising determine it's origin 3.Read every user agreement very carefully 4.Take action & do something about removing it!

The bottom line lesson here is simple. Trying fool search engines with Spammy tricks or hocus pocus schemes has never worked for long in past. Don't employ unethical spam techniques and don't become an unsuspecting victim yourself.

Traffic Generators

You can easily promote your web site by using traffic generators. I’m not talking about magic bullets or hocus pocus schemes either.

They could be free e-zines, a service, e-book or contest etc. Giving away traffic generators gives you opportunity to get free advertising by including your ad on them.

Take it one step further and make it viral. Write a short ebook and give away distribution rights. Other webmasters are generally receptive to promote quality content! .

I sweetened deal for my subscribers by adding a viral ebook, PPC Cash Bonanza and an issue-by-issue contest for free advertising in my newsletter, Ranking Report.

There are literally hundreds of online directories that will also let you submit your freebie information. Remember; let other people give away your traffic generators.

Email Discussion Groups

Posting messages to e-mail discussion lists is another great way to promote your web site.

An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another.

When you post a message to a list always make sure you include your signature file at end. Include an attention getting sentence why they should visit your web site. Just like a headline. Make it provocative and compelling!

There are many more ways to promote your website. If one of these methods doesn’t work for you find another, but whatever you do… do something.

Once you've committed to taking action everything you do online from sending emails to blogging or even just surfing web, should be motivated towards producing more visitors to your web site and referring prospects through promotional means.

Do nothing… get nothing, do a little & get a lot!