Can Invisible Text in CSSs Slip Under Search Engine Radar?

Written by Lawrence Deon

Continued from page 1

Just forrepparttar record you'll find some content management programs employing this very technique. Imagine my surprise when I discovered my PageRank 5 realty site had two sets of Meta keywords on my pages, easily seen when I view Google's cached versions....

I was choked... especially since their user agreement didn't disclose this fact!

Is using invisible text in cascading style sheets good? Nope!

There’s a new school of thought claiming you can use an alternative cascading style sheet (CSS) approach to placing invisible text on your web pages without penalty.

The theory is predicated onrepparttar 128233 premise that you could employ an external style sheet in another directory. There you’ d simply define a special class for a tag like < P > whererepparttar 128234 font and background colors are identical.

The claim is there’s no way forrepparttar 128235 current search engines algorithms to distinguishrepparttar 128236 color codes and penalize you. While this may or may not berepparttar 128237 immediate situation it’s fundamentally WRONG!

Invisible text is invisible text & it's spam.

Since many invisible text tricks utilize CSS positioning properties to hide their contents, you’ll soon see (if not already)repparttar 128238 search engines employing advanced algorithms to find hidden text in CSSs.

If you subscribe torepparttar 128239 CSS theory you’ll undoubtedly be revisiting your strategy or paying later by being blacklisted or removed entirely fromrepparttar 128240 various search engine indexes.

Incidentally, before you rollrepparttar 128241 dice on this one you might want to considerrepparttar 128242 fact thatrepparttar 128243 tool I just referred you to is onlyrepparttar 128244 beta version andrepparttar 128245 developer is already planning to add support for identifying invisible text in CSSs! Just how much more advanced and further ahead do you thinkrepparttar 128246 search engine techs are?

So what does it all mean to you & what should you do?

1.Check your cached pages for invisible text. 2.If you find Invisible text or advertising determine it's origin 3.Read every user agreement very carefully 4.Take action & do something about removing it!

The bottom line lesson here is simple. Trying foolrepparttar 128247 search engines with Spammy tricks or hocus pocus schemes has never worked for long inrepparttar 128248 past. Don't employ unethical spam techniques and don't become an unsuspecting victim yourself.

Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank.

Five Time Tested & Proven Ways To Promote Your Web Site

Written by Lawrence Deon

Continued from page 1

Traffic Generators

You can easily promote your web site by using traffic generators. I’m not talking about magic bullets or hocus pocus schemes either.

They could be free e-zines, a service, e-book or contest etc. Giving away traffic generators gives yourepparttar opportunity to get free advertising by including your ad on them.

Take it one step further and make it viral. Write a short ebook and give awayrepparttar 128232 distribution rights. Other webmasters are generally receptive to promote quality content! .

I sweetenedrepparttar 128233 deal for my subscribers by adding a viral ebook, PPC Cash Bonanza and an issue-by-issue contest for free advertising in my newsletter,repparttar 128234 Ranking Report.

There are literally hundreds of online directories that will also let you submit your freebie information. Remember; let other people give away your traffic generators.

Email Discussion Groups

Posting messages to e-mail discussion lists is another great way to promote your web site.

An e-mail discussion list is a group of people connected together via e-mail that can communicate with one another.

When you post a message to a list always make sure you include your signature file atrepparttar 128235 end. Include an attention getting sentence why they should visit your web site. Just like a headline. Make it provocative and compelling!

There are many more ways to promote your website. If one of these methods doesn’t work for you find another, but whatever you do… do something.

Once you've committed to taking action everything you do online from sending emails to blogging or even just surfingrepparttar 128236 web, should be motivated towards producing more visitors to your web site and referring prospects through promotional means.

Do nothing… get nothing, do a little & get a lot!

Lawrence Deon is an SEO/SEM Consultant and author of the popular search engine optimization and marketing model Ranking Your Way To The Bank.

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