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I promote my services my writing numerous articles, promoting my book, Net Words, and appearing on stage to speak about copywriting.
Other freelancers find different ways to get themselves known and to promote their particular skills.
For unlucky few, who struggle but fail to find any way in which to market their services, they look for other work.
If you want to succeed as a freelance copywriter, you have to marketing yourself.
>> 4. You need perseverance
You need first three qualities in this list. But without this fourth one, all will be lost.
The life of a freelancer is paved with a thousand small failures.
We try a particular way to get some more work. It doesn't work.
We try to get more work from a favorite client. Nothing doing.
We try to get some articles published in an industry magazine. Refused.
We have a very cool idea concerning a project with a local entrepreneur. He or she says no.
We spend hours and days on a promotional idea which could potentially double our income or more. It falls flat.
And so it goes.
For myself, I probably try ten to twenty ideas that fail until I hit on one that works well. Does that mean I'm slow, or not very smart? No, I think it means I know how to persevere.
And what do twenty small failures really cost me, if twenty-first idea makes me thousands of extra dollars?
The cost is counted only in bruises to one's ego and self esteem.
In that sense, being a successful freelancer is a little like being a boxer. If you can't take hits, don't get into ring.
>> Concluding thoughts
If you have some writing skills, love business, are able to market yourself and can take a few slaps to ego, you can succeed as a freelance copywriter.
Is it worth struggle? I think so. I think it's a wonderful way to make a living.
There will always be work for freelance copywriters. And nobody can ever fire you.
You'll be your own boss - master or mistress of your own triumphs and disasters.
Nick Usborne is a copywriter, author and speaker. You'll find more articles and resources on how to make money as a freelance writer at www.FreelanceWritingSuccess.com