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In meantime, youíre going to have to generate leads in other ways. The two primary effective methods are paid advertising (both for your network marketing business opportunity and products your business promotes) and you can pay for leads.
=> QUALIFYING LEADS
Unlike traditional, offline ways of generating leads for a network marketing business, by definition, leads you generate online are prequalified. For example, if youíre trying to generate leads offline, youíre talking to everyone you can at every opportunity. You may be speaking with someone ahead of you in line at bank or supermarket, a young mother you run into when picking up your kids from school, and any other number of people you come across in your day to day activities.
The problem is, as you have no idea whether these people are even remotely candidates for your opportunity, you can waste a LOT of time talking with people who are poor prospects for your business.
On other hand, if youíve created a web site on a topic of relevance and interest to people who would also be interested in your network marketing opportunity, by definition your web site visitors are prequalified as, because they have sought you out, they are likely to be interested in at least learning more about your opportunity.
Placing paid advertising and paying for leads are other ways of qualifying leads. What these methods all have in common, however, is that lead COMES TO YOU, you donít go after them. If someone makes contact with you wanting to know more about your opportunity, itís all of a sudden a LOT easier to pick up a phone and call them isnít it? Or to send them information via email if thatís what you and they prefer.
=> FOLLOWING UP UNTIL YOU GET ACTION
The other big, big advantage running a network marketing business online offers is ability to automate your follow-ups. Every time someone contacts you for information about your opportunity, add that personís email address to your list of prospects and then periodically send follow-up messages to that list. By employing autoresponders (software that allows you to send prewritten follow-up email messages to defined email addresses on a periodic basis), this process can be completely automated, leaving you free to spend your time on generating leads rather than administrative tasks.
As you can see, running a network marketing business exclusively online is not an overnight project and it requires a LOT of work, consistency, persistence and commitment. But it most certainly can be done. If youíre serious about making serious money from an Internet-based business, network marketing is way to go. Itís where big, secure money is. But to earn big, secure money, you need to invest big too. You need to invest time, money and sweat equity into building your business.
Fortunately, however, network marketing online offers one other HUGE advantage over starting any other sort of online business. An upline. If you join a network marketing program thatís suited to being run online (and some arenít, by way), AND you join up under a sponsor who is part of a team that specializes in running business exclusively (or near enough exclusively) online, you will have at your disposal a wealth of experience, expertise and tools you will be hard-pressed to find elsewhere.
So, think about it. If youíre looking for a way to make money from your computer and you had, until now, thought network marketing wasnít for you, maybe you should think again. Network marketing coupled with Internet technology and an upline who knows what theyíre doing when it comes to running a business online could very well be answer to financial independence riddle youíve been looking for. Just donít expect it to happen overnight. There are no magic wands in this business just as there arenít anywhere else.
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Elena Fawkner is an attorney and editor of A Home-Based Business Online ... practical business ideas, opportunities and solutions for work-from-home entrepreneur. She offers discounted, fixed-rate legal services to her ezine subscribers and site visitors within United States. http://www.ahbbo.com http://www.ahbbo.com/legalhelp.html