Solo Ad to 3000 Totally Opt-In Subscribers

The revised ad brought a 60% increase in click through.

Why? Sometimes there is no sane reason why. Personally, I like first ad much better. But fact is, results are only thing that counts and sometimes trial and error is only way to find ad that actually brings greatest results.

Here is case where dropping a single word did wonders. The first ad headline was basically a total flop.

Create Your Own 24/7 Money Making Machine

You have probably seen many versions of this ad. This particular ad ran in a number of ezines. It did not produce very good results. But dropping a single word, instantly made it a winner. Here is revised headline.

Create Your Own 24/7 Money Machine

One of steps to creating a successful ad is testing your headlines. When you test a headline and it does not bring results you are looking for, sometimes a single word can make all difference in world.

Next time your ad screams "Can't Get Right" A simple word may be answer.

1. A newsworthy story. This is equivalent of our musician's talent. It's very basis for your publicity efforts. Without it, your press release means nothing. To learn about how to develop a newsworthy story, take a look at http://publicityinsider.com/questions.asp and scroll down to "Is my company/website/life really newsworthy?"

2. Learning to think like an editor. Oh, what an edge you'll have in scoring publicity over all those press release worshippers once you learn how to get inside head of an editor. Give an editor what he wants in way he wants it and you'll do great. I've got an entire article on subject at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust me, it will make a world of difference.

3. Relevance. Tie in with a news event, make yourself part of a trend, piggyback on a larger competitor's story, but, by all means, make your story part of a picture that's bigger than just your company. Stories that exist in a vacuum quickly run out of oxygen.

4. Persistence. Sending out a press release and waiting for results is lazy and ineffective. If you really believe in your story, and you believe that it's right for a particular media outlet, you need to fight to make it happen. Call or e-mail editor to pitch your story BEFORE sending release. If one editor says no, try somebody else. If they all say no, come back at them with a different story angle.

Getting publicity involves so much more than just sending out a press release. Treat it as seriously and with as much respect as our newly minted rock star treats his craft and you'll be well on your way to success.

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ABOUT THE AUTHOR:

Bill Stoller is founder and publisher of Free Publicity, The Newsletter For PR Hungry Businesses. A twenty year public relations veteran, Bill teaches entrepreneurs and small businesses how achieve maximum publicity with minimal investment. For free articles, tips and insider secrets about getting publicity, visit Bill's home on web at http://www.publicityinsider.com

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ABOUT THE AUTHOR: