CRYSTAL BALL GAZING : Ezine Publishing Predictions You Can Profit From In 2002

Written by Dr.Mani Sivasubramanian

Continued from page 1


Where all other forms of online advertising are losing impact, results from ezine marketing are exploding. If done correctly, an ezine marketing campaign can becomerepparttar most effective - and least expensive - tool for any business. I'm so convinced of this fact that I've even launched a new course called EZINE MARKETING TIPS that delivers a daily tip on intelligent ezine marketing to subscribers by email. More info at


From being vehicles for classified ads and sponsorship messages, ezines will morph into more sophisticated marketing media. Advertorials, product placement ads (like those in Apple's ezine that get me drooling, and then orderingrepparttar 124337 cool new accessories for my Mac that I hadn't ever thought about buying), and withrepparttar 124338 move to Rich Text format,repparttar 124339 web-style multimedia ads will all take ezine advertising to a new plane. Whether or not it will be more productive, we'll have to wait and see.


Some already do. More will in 2002. Creating an ezine from scratch is hard work. Content creation and aggregation services will find a niche to set up and grow. The move to a paid-subscription model will help finance this process.


Overall ezines will be more professionally created, contain useful content and be more valuable to readers. Only serious epublishers will devoterepparttar 124340 time and money required to send out ezines - and they're willing to learn to do it right. Courses like my ebook, EZINE LAUNCH, and wonderful discussion lists on ezine publishing have done their bit to help.

And that's where my crystal ball mists up and gets too cloudy to peer further. But there are two more things that I would like to see happen in 2002. One is as an ezine publisher,repparttar 124341 other as a subscriber.


Selling ad space on ezines is a bugbear for many ezine publishers. Ad networks exist for websites; they represent web advertising space across multiple sites and sell them to large advertisers. It is time someone helps do this for ezines, especiallyrepparttar 124342 smaller ones that are not attractive to advertisers on their own. Ezine Ad Networks are needed badly - NOW !


As a subscriber, I've often wished there was an ezine that would cover all my interest areas and include recent, relevant and essential content about each. Why don't large content portals allow readers to create their own ezine - chooserepparttar 124343 type of content, frequency, interest areas and more? The portal would then deliverrepparttar 124344 custom-made ezine onrepparttar 124345 user's preferred schedule. I'd be willing to pay a fee for this service.

Ok, ok, I'm dreaming.

Dr.Mani Sivasubramanian is author of the bestselling ezine creating course, EZINE LAUNCH In just 14 days you can create a 'killer' ezine guaranteed to explode your profits. Get more surefire ezine creating secrets for FREE from Mani's EZINE LAUNCH MONTHLY newsletter at or email Also get a bonus 7-day e-biz primer

Secret Formulas for Writing Headlines That Sell

Written by Shelley Lowery

Continued from page 1


"Are You Sick and Tired of Working For Someone Else?"

Headlines written inrepparttar form of a question are very effective, as they appeal to your potential customers' emotions. When they read a headline written as a question, they'll answerrepparttar 124336 question in their mind. Ifrepparttar 124337 question identifies a specific need, want or desire, they'll read on.


"Double Your Income Withinrepparttar 124338 Next 12 months -- Guaranteed!"

A command headline focuses onrepparttar 124339 most important benefit your product or service has to offer. It instantly demands your potential customers' attention and intrigues them to read on.


"Announcing a Brand New Breakthrough in E-Publishing"

News headlines are very effective and used to announce new products and services. They are written inrepparttar 124340 form of an announcement or introduction and create curiosity.


"Internet Marketing Exclusive is Pure Genius -- Our Sales Have Increased by 40%!"

Headlines written inrepparttar 124341 form of a testimonial are very effective, as they instantly begin building trust.

When writing your headlines, certain words, when combined together, will literally draw your readers' attention to your ad. Below are of few of these "Power Words" that consistently work.

Breakthrough Discover Discovery Easy Free Guaranteed Hidden Incredible Love Master Money New Powerful Profits Proven Results Revealed Scientific Secret Shocked Shocking Ultimate Uncovered You Your

According to a Yale University study,repparttar 124342 following words arerepparttar 124343 most powerful words inrepparttar 124344 English language.

Money Discovery Save Easy New Love Health Proven You Results Guaranteed Safety

Just as certain words ignite different emotions, certain subjects have a broader interest than others do. Some of repparttar 124345 most popular subjects include wealth, love, health and safety.

Take your time and tryrepparttar 124346 different formulas according to your needs. Use a combination ofrepparttar 124347 power words and write a headline that sells. By learningrepparttar 124348 art of writing headlines that focus onrepparttar 124349 basic human needs and emotions, you can increase your sales considerably.

Shelley Lowery is the author of Ebook Starter - A complete ebook design kit. Subscribe to Etips, for a wealth of quality information to assist you in Web Design, Internet Marketing & Ecommerce. All new subscribers receive a free copy of the highly acclaimed ebook, "Killer Internet Marketing Strategies."

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