6. ... EZINE ADVERTISING EXPLODING

Where all other forms of online advertising are losing impact, results from ezine marketing are exploding. If done correctly, an ezine marketing campaign can become most effective - and least expensive - tool for any business. I'm so convinced of this fact that I've even launched a new course called EZINE MARKETING TIPS that delivers a daily tip on intelligent ezine marketing to subscribers by email. More info at

7. ... NEWER FORMS OF EZINE ADVERTISING EVOLVING

From being vehicles for classified ads and sponsorship messages, ezines will morph into more sophisticated marketing media. Advertorials, product placement ads (like those in Apple's ezine that get me drooling, and then ordering cool new accessories for my Mac that I hadn't ever thought about buying), and with move to Rich Text format, web-style multimedia ads will all take ezine advertising to a new plane. Whether or not it will be more productive, we'll have to wait and see.

8. ... MANY EZINES USING THIRD-PARTY CONTENT

Some already do. More will in 2002. Creating an ezine from scratch is hard work. Content creation and aggregation services will find a niche to set up and grow. The move to a paid-subscription model will help finance this process.

9. ... HIGHER QUALITY ACROSS ALL EZINES

Overall ezines will be more professionally created, contain useful content and be more valuable to readers. Only serious epublishers will devote time and money required to send out ezines - and they're willing to learn to do it right. Courses like my ebook, EZINE LAUNCH, and wonderful discussion lists on ezine publishing have done their bit to help.

And that's where my crystal ball mists up and gets too cloudy to peer further. But there are two more things that I would like to see happen in 2002. One is as an ezine publisher, other as a subscriber.

-- EZINE AD NETWORKS GROW AND EXPAND

Selling ad space on ezines is a bugbear for many ezine publishers. Ad networks exist for websites; they represent web advertising space across multiple sites and sell them to large advertisers. It is time someone helps do this for ezines, especially smaller ones that are not attractive to advertisers on their own. Ezine Ad Networks are needed badly - NOW !

-- CREATE YOUR OWN EZINE SERVICES

As a subscriber, I've often wished there was an ezine that would cover all my interest areas and include recent, relevant and essential content about each. Why don't large content portals allow readers to create their own ezine - choose type of content, frequency, interest areas and more? The portal would then deliver custom-made ezine on user's preferred schedule. I'd be willing to pay a fee for this service.

Ok, ok, I'm dreaming.

Question

"Are You Sick and Tired of Working For Someone Else?"

Headlines written in form of a question are very effective, as they appeal to your potential customers' emotions. When they read a headline written as a question, they'll answer question in their mind. If question identifies a specific need, want or desire, they'll read on.

Command

"Double Your Income Within Next 12 months -- Guaranteed!"

A command headline focuses on most important benefit your product or service has to offer. It instantly demands your potential customers' attention and intrigues them to read on.

News

"Announcing a Brand New Breakthrough in E-Publishing"

News headlines are very effective and used to announce new products and services. They are written in form of an announcement or introduction and create curiosity.

Testimonials

"Internet Marketing Exclusive is Pure Genius -- Our Sales Have Increased by 40%!"

Headlines written in form of a testimonial are very effective, as they instantly begin building trust.

When writing your headlines, certain words, when combined together, will literally draw your readers' attention to your ad. Below are of few of these "Power Words" that consistently work.

Breakthrough Discover Discovery Easy Free Guaranteed Hidden Incredible Love Master Money New Powerful Profits Proven Results Revealed Scientific Secret Shocked Shocking Ultimate Uncovered You Your

According to a Yale University study, following words are most powerful words in English language.

Money Discovery Save Easy New Love Health Proven You Results Guaranteed Safety

Just as certain words ignite different emotions, certain subjects have a broader interest than others do. Some of most popular subjects include wealth, love, health and safety.

Take your time and try different formulas according to your needs. Use a combination of power words and write a headline that sells. By learning art of writing headlines that focus on basic human needs and emotions, you can increase your sales considerably.