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With all
different options available to businesses wanting to pinpoint customer profiles, how do you know what to look for in a CRM system? With ever more sophisticated technology and techniques available, making this decision can be difficult. Let me share a few CRM system features that will not only help you track customer information, but also help to create new revenue.
Power Dialing CRM systems equipped with power dialing allow you to significantly increase number of sales calls made by your outbound call center. Anyone who's worked in an outbound call center (myself included) will tell you that it's only a matter of time between two calls that end in a sale. This feature helps you shrink that time dramatically.
Voice Messaging A CRM system that includes this feature will allow our sales agents to automatically send a pre-recorded sales message to potential customers with intent of eliciting a return call. By using voice messaging you will be able to multiply your efforts dramatically without paying for additional staff.
Customizable Fax and Email The ability to customize mass correspondence with potential clients will go a long way toward improving your sales conversion rates. Moreover, ability to do this quickly will ensure that you don't miss out on time sensitive sales opportunities.
System Flexibility Since every business is different, CRM should be flexible enough to accommodate your business's particular needs. Make sure that whomever you buy from is willing to work with you until system is working properly.
With right CRM system working for you, you can expect a significant increase in ROI.
