Now,do you think other stores know why I don't buy their produce? They have no clue, even though I have a membership card with them as well, they have no idea why I shop way I do.

In-house customer surveys and focus groups put client and company on same side of table working together as partners to develop better products and to cement relationships.

Getting a personal phone call, from salesman that sold me a car, asking for my honest opinion about car and telling me that he is there for me if I need help, is going to bring me back every two years, and as trust is developed, I will give him candid feedback to help him improve both product and service. If he listens to me and all of his customers he will come out a winner..if not... hiring a marketer is not going to make situation any better.

Case in point, current gas prices are driving down SUV sales. Can CRM software tell you that gas prices are going to hit an all time high in summer? Can CRM software tell you that your competition is coming out with a hybrid that will save produce 50% higher MPG. Can CRM soft ware tell you that your customer was in an accident that will make getting into an SUV painful and difficult and that for next few years he is going to buy sedans? No...but a single follow-up phone call by salesman will tell you everything you need to know if you ask right questions.

Building layers of insulation between company and client; software programs, autoresponders, marketers, and voice mail systems are death of communication. Most people won't tell you they are dissatified they will just leave...and you'll never know why because they won't leave a message on your voice mail.

Hire a customer service team made up of people who love people, are excellent listeners, and who genuinely enjoy their job! Hire a customer service team of problem solvers, people who enjoy challenge of creatively solving problems for people, pay them what they are worth! Train them to pass on all information from customer then act on that information immediately. There is no better client relationship than one that is face to face, person to person. Your customer service employees are front line, your company image, they represent your company in what they wear,say,think and do much more than your logos or ads. You pay them minimum wage and I guarantee they will tell customers what they think about you through actions, attitudes, and words!

It's a lot cheaper to pay your customer service people top dollar, than to pay for CRM.

6. They "brand" you and your business.

Start and stick with a postcard marketing campaign and you'll see that your business gets a reputation, if not notoriety.

5. They make testing an offer easy.

Simply send out your postcards to a small group of people and see how many of them respond. If you get a satisfactory response then do a bigger mailing list.

4. They don't waste people's time.

People don't need to open envelopes to read your postcards. Your message is simply there in open.

3. They don't take up a lot of space.

Their size is small enough for your clients to put them in pockets, or bags, or pocketbooks.

2. They are inexpensive to print.

"Four-up" cards are most inexpensive way to design your postcards. Just create four cards on one 8 ½ x 11" sheet of paper, print design on card stock, then cut sheet into four cards.

And best reason for using postcards:

1. They are cheap to redeem.

Rewards and discounts made on postcards are no cost to you, not unless your customers come out and redeem them.

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