For example, a New York Burrito near my office recently started giving away "Burrito Bucks." These green, almost dollar-sized coupons are good for one dollar off any purchase. Right now, one of these is sitting on my desk, right in front of me where I can see it. It serves as a reminder that New York Burrito is willing to give ME a freebie, and as a result, next time I forget to pack a lunch that's exactly where I'm going to go. If NYB can get me to spend five dollars in there, giving me a buck off will have been worth it. This is especially true since I'll probably go back more than once, even without discount.

Giving away free stuff is a great way to drum up immediate business, plus make a lasting impression that will bring results for a long time to come.

Relationship Sales is actually a lot like "Personal Branding". But it gave me a new outlook on sales. Selling, in it's most basic sense is one-on-one process of building a relationship between seller and prospect. The "good" sale comes after both parties involved discover that a relationship has been built. I figured it out. Selling and marketing are not one and same, however they are a part of each other, meaning one cannot prosper without other. They're quite synergistic you know, empowering each other to reach their final goal: The Sale.

I hope you can join me next week for Part II: Building A Relationship With Your Prospect

It's been a pleasure. Be sure and stop by or and visit or feel free to write me and let me know what you "Honestly" think about sales, marketing and of course my article!

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Do yourself a favor. Check It Out!

I'll be e-Seeing you Soon