Written by Pavel Lenshin

Continued from page 1

To be short, your task is to find web-sites that have highest SE listing positions and/or page rank (determined via Google Toolbar) and negotiate a link to your site in return for some service, product or solicit simple exchange of links. As you see these "manual" work isrepparttar most time-consuming, but it repays if you are focused to get as much relevant links as possible.

You may apply viral strategies by offering some free/paid service that implies putting a link back to your site.

Google has developed its own link popularity evaluation tool called Page Rank. It is calculated basing on consistently changing number rules: current rank ofrepparttar 127987 siterepparttar 127988 link to your page is pointing from, its relevance to your web-site topic, presence of targeted words etc.

Fake tactics

They are what I call them and used by webmasters similar to ways some "marketers" use spam to promote their businesses.

Unfortunately, usual internet users don't have ability to "ban" spammersrepparttar 127989 same way SEs penalize those "smart" webmasters. I don't recommend you to use any of these tactics, even on someone's "advice".

They include excessive use of related and totally unrelated keywords, comment tags, hidden layers, text onrepparttar 127990 background ofrepparttar 127991 same color, artificial link farms, numerous entry pages etc. This game simply won't be worth candles if your web-site is banned for good.

robots.txt file

Very important file every web-site should have. It allows you to literally rule or direct SE spider torepparttar 127992 "proper" places, explaining what and where should be scanned, not just blind waiting of your lucky day. With its help you can also protect your confidential web-pages and or directories from scanning and showing atrepparttar 127993 SE searching results, very important feature many web-masters solve with "tons" of Java or even Perl coding instead of one line string inrepparttar 127994 robots.txt file that will forbid to scan "download", so-called "thank you" pages or anything you want!

General rules of creating robots.txt file you can find here

Design & Layout issues

Next point is to have a textual info. The simple declaration of content rich web-site is not enough, SEs need text to scan.

Clear to follow links. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well. Most SE spiders cannot distinguish dynamically created web-pages withrepparttar 127995 help of ASP, Perl, PHP or other languages. It is also clear that all web-pages, access to which was forbidden (no matter how) by administrator, would also be left unnoticed. The same relates to HTML frame sites. What frames actually do is complicaterepparttar 127996 way web-site is being scanned, no more, no less. When I see web-site made of frames, it is like webmaster telling me: "I want lower SE position."

Because ofrepparttar 127997 excessive work spiders have to do in order to scan as many pages as possible, their scanning "accuracy", if we can say so, have dropped, so they will hardly scan each and every of your pages fromrepparttar 127998 very top torepparttar 127999 bottom, it is more likely to be selective scanning, so, to ease this process you should try to arrangerepparttar 128000 most valuable info, including header tags and text atrepparttar 128001 very top of web-pages. Having "site map" page with all link connections of your site not only does it help your potential visitors, but SEs as well.

All link names, inside your informational content, are to contain your related keywords or phrases, not just "click here" or "download here".

Avoid a lot of javascripts, cascade style sheet tags or a lot of image tags atrepparttar 128002 top ofrepparttar 128003 page that could occupy more than a page of HTML source code with almost no textual info. If you have java or .css coding save them as separate files and upload on request, leaving one string of code in your HTML document only. This tactic is also very smart considering general web-page optimization and space saving purposes.

Allow torepparttar 128004 Internet market know your business better.

Pavel Lenshin is a devoted Internet entrepreneur, founder of, where you can find everything to make your business prosper. Discounted Internet services, FREE ebooks FREE reports

Keyword Ownership: What it is and Where it's Headed

Written by Richard Zwicky

Continued from page 1

The Legal Question Each ofrepparttar companies offering these services has a policy designed to ensure that a web site only buys keywords related to their content, and their review process is designed to keep cybersquatters from hijacking popular names and products. Unfortunately, there is no way to guarantee that any one of these keyword ownership services adheres to any naming standard, or even ensures that any purchaser hasrepparttar 127986 legal right to any ofrepparttar 127987 terms they are buying. This means thatrepparttar 127988 rights to copyrighted material like "Pepsi" or generic words like "business" could end up inrepparttar 127989 hands ofrepparttar 127990 first buyer. While Pepsiis a well known brand name, there are millions of copyrighted and trademark protected terms, covered in multiple jurisdictions. For these services to police copyright and trademark infringement would not be cost effective or practical.

Inrepparttar 127991 summer of 1999,repparttar 127992 U.S. Court of Appeals forrepparttar 127993 Ninth Circuit, denied Playboy's request for an injunction barring a search engine from selling advertising based onrepparttar 127994 terms playboyand playmate. Inrepparttar 127995 precedent setting ruling regarding keyword advertising, Judge Stotler ofrepparttar 127996 United States District Court in Santa, Ana, California, dismissed a lawsuit brought by Playboy Enterprises againstrepparttar 127997 search engine Excite, Inc. and Netscape. The ruling limitedrepparttar 127998 online rights of trademark holders, as it recognized that a trademark may be used without authorization by search engines in advertising sales practices.

Playboy claimed thatrepparttar 127999 search engines were displaying paid banner ads from pornographic web sites whenever "playboy" or "playmate" were used as a search term. Asrepparttar 128000 owner ofrepparttar 128001 trademarks for both terms, Playboy argued thatrepparttar 128002 use of its trademarks for a third party sales scheme was trademark infringement and branding dilution.

Inrepparttar 128003 ruling dismissing Playboy's case,repparttar 128004 Judge found that Excite had not usedrepparttar 128005 trademarks "playboy" and "playmate" in an unlawful manner. This was because Excite had not usedrepparttar 128006 trademarked words to identify Excites own goods or services and therefore trademark infringement laws did not apply. It was further determined that even if there was trademark usage, there was no infringement because there was no evidence that consumers confused Playboy products withrepparttar 128007 services of Excite or Netscape.

What about within Meta Tags? Is it illegal to use trademarked terms in your meta tags? Sometimes. The problem occurs with how and why you are usingrepparttar 128008 terms. Web sites that userepparttar 128009 tags in a deceptive manner have lost legal battles. However, legitimate reasons to userepparttar 128010 terms have resulted in successful defenses.

In a case involving Playboy,repparttar 128011 firm was able to prove trademark infringement, based on use of their trademark in meta tags, url and content onrepparttar 128012 web site. The case was filed byrepparttar 128013 firm against web site operators for stuffing their web pages withrepparttar 128014 words Playboyand Playmatehundreds of times. Furthermore,repparttar 128015 defendants were also usingrepparttar 128016 terms Playboy and Playmate inrepparttar 128017 site names, URLs, and slogans. In this caserepparttar 128018 Judge ruled for Playboy, as there was a clear case of trademark infringement.

Inrepparttar 128019 separate case, Playboy vs. Terri Welles,repparttar 128020 court refused Playboys request. The reason was simple. Terri Welles was Playboy's 1981 Playmate ofrepparttar 128021 Year. She had usedrepparttar 128022 terms "Playmate" and "Playboy" on her web pages and within her meta tags, andrepparttar 128023 Court felt she had a legitimate right to use them to accurately describe herself, and to ensure thatrepparttar 128024 search engines could catalog her web site properly within their databases. Playboy's appeal was dismissed on Feb. 1, 2002.

In Summary It is clear that if you have a legitimate reason to use a trademarked word or phrase in your web site you can. You may also rent their ownership from one ofrepparttar 128025 keyword ownershipcompanies. Be careful, though, it is possible that may get sued.

Doesrepparttar 128026 technology work? Yes, but only for some ofrepparttar 128027 approximately 3% of Internet users worldwide who have installed any one of a variety of competing plugins that enable this type of searching. I stress a fraction ofrepparttar 128028 3%, as you would need to buyrepparttar 128029 keywords from each individual vendor to ensure reaching all 2%.

Richard Zwicky is a founder and the CEO of Metamend Software,, a Victoria B.C. based firm whose cutting edge Search Engine Optimization software is recognized as the world leader in its field. Employing a staff of 10, the firm's business comes from around the world, with clients from every continent. Most recently the company was recognized for their geo-locational, or GIS, along with their phraseology technology and context sensitive search technologies.

    <Back to Page 1 © 2005
Terms of Use