Written by Pavel Lenshin

Continued from page 1

There would undoubtedly be web-site sections or pages with extremely high competition that would stressrepparttar popularity and importance of that topic, so if you decide to keep it "as is", optimization will raise your listing, but somewhere from 796,021 place to 545,932. Does it help you?

The extent of your "flexibility" and how far you can go to look "pretty" from SE viewpoint is what should be decided beforehand, because there are always 3 parts: you/your business, target market/consumers and search engines/directories, between which about 90% of informational preferences are common, butrepparttar 127988 rest 10% differ and it is up to you to decide what themes you should focus on. Whenever you are implementing any ofrepparttar 127989 SEO tactics mentioned in this publication, keep in mind your business and consumers' needs.

Having understood these fundamental features of SEO, could we make a step further into a complete web-site search engine optimization, expanding your business torepparttar 127990 new markets.

Note that SEO, despite all mentioned above, is all about "asking for high ranking" and there cannot be any results guarantee as no one except for SE developers themselves control ranking algorithm and determine "who is where". More than that, SEO takes much time before effecting your listing positions and this timeframe may range somewhere from week to several months, so don't panic if your optimization efforts haven't resulted in Google #1 position by tomorrow morning.


Let's start from drawing a scheme of your web-site link structure very similar to one every web-developer draws before designing a web-site. Under other equal conditions, we will speak about later, it is also clear thatrepparttar 127991 more theme based web-pages or even web-site sections you create,repparttar 127992 more chances of being ranked high you have, no matter how optimized your competitor's single web-page is.

Each web-page of web-site section should represent a particular theme or topic. This way you can diversify your "keywords market", increasing chances of high rankings. Despite obvious visitors advantage your site is more likely to win market recognition.

For now try to have "horizontal" as well as standard "vertical" link connections between pages. If one of your pages got a high ranking position (Google Page rank) it may help to improverepparttar 127993 rankings of web-pages connected to it as well.

Keyword analysis

Next step is to determine keywords, mainly, phrases that we would like to target. Talking about mentioned dilemma, I would like to point torepparttar 127994 other approach you should know about, that is suggested by some experts. Let's call it SE-oriented approach.

According to this approach, before creating a web-site your first step implies searching forrepparttar 127995 best key phrases via competitive analysis on main SE and then starting to develop content around these keywords. It means that your web-site will get highest SE ranking, butrepparttar 127996 informational richness will be dictated by neither you nor your consumers. Under such conditions it is SE or, to be more specific, your compe tition will determine what kind of content you will have at your web-site. As you see, according to SE-oriented approach,repparttar 127997 more competitive some key phrase and based on it topic is,repparttar 127998 less attention you should pay to developing that theme at your own site.

My attitude is slightly different. I offer at first to create and evaluate your current web-site content based on your business preferences and your niche-market needs and then optimize those web-pages according to keywords taken from your existed web-pages, no matter how toughrepparttar 127999 competition may be. Of course, you are free to create new pages around keywords with low competition just for traffic building purposes, butrepparttar 128000 primary accent should be focused on your business development and marketing needs.

As forrepparttar 128001 keywords,repparttar 128002 basic rule is to chooserepparttar 128003 most targeted phrases rather than single words for two reasons: - Phrases could describe your web-page theme usually more precisely than a word; - Phrases usually have substantially less competition in comparison with one-word.

Write down 3-5repparttar 128004 most targeted key phrases for each web-page or section we are going to optimize. Then by evaluating supply/demand ratio findrepparttar 128005 easiest keywords for SE positioning.

Standard procedure of determining your key phrase competition or, as i said "evaluating supply/demand ratio" is to look at their supply and demand at popular SEs. Supply is determined by results of searching them on SEs while demand can be found through query on PPC programs at or's AdWords that have tool for discovering how many time keywords or phrase have been searched on them.

By doing so we are searching forrepparttar 128006 most prospective and promising for optimization key phrases. Having them allow us to go further and start optimizingrepparttar 128007 web-pages themselves.

(to be continued)

Pavel Lenshin is a devoted Internet entrepreneur, founder of, where you can find everything to make your business prosper. Discounted Internet services, FREE ebooks FREE reports


Written by Pavel Lenshin

Continued from page 1

To be short, your task is to find web-sites that have highest SE listing positions and/or page rank (determined via Google Toolbar) and negotiate a link to your site in return for some service, product or solicit simple exchange of links. As you see these "manual" work isrepparttar most time-consuming, but it repays if you are focused to get as much relevant links as possible.

You may apply viral strategies by offering some free/paid service that implies putting a link back to your site.

Google has developed its own link popularity evaluation tool called Page Rank. It is calculated basing on consistently changing number rules: current rank ofrepparttar 127987 siterepparttar 127988 link to your page is pointing from, its relevance to your web-site topic, presence of targeted words etc.

Fake tactics

They are what I call them and used by webmasters similar to ways some "marketers" use spam to promote their businesses.

Unfortunately, usual internet users don't have ability to "ban" spammersrepparttar 127989 same way SEs penalize those "smart" webmasters. I don't recommend you to use any of these tactics, even on someone's "advice".

They include excessive use of related and totally unrelated keywords, comment tags, hidden layers, text onrepparttar 127990 background ofrepparttar 127991 same color, artificial link farms, numerous entry pages etc. This game simply won't be worth candles if your web-site is banned for good.

robots.txt file

Very important file every web-site should have. It allows you to literally rule or direct SE spider torepparttar 127992 "proper" places, explaining what and where should be scanned, not just blind waiting of your lucky day. With its help you can also protect your confidential web-pages and or directories from scanning and showing atrepparttar 127993 SE searching results, very important feature many web-masters solve with "tons" of Java or even Perl coding instead of one line string inrepparttar 127994 robots.txt file that will forbid to scan "download", so-called "thank you" pages or anything you want!

General rules of creating robots.txt file you can find here

Design & Layout issues

Next point is to have a textual info. The simple declaration of content rich web-site is not enough, SEs need text to scan.

Clear to follow links. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well. Most SE spiders cannot distinguish dynamically created web-pages withrepparttar 127995 help of ASP, Perl, PHP or other languages. It is also clear that all web-pages, access to which was forbidden (no matter how) by administrator, would also be left unnoticed. The same relates to HTML frame sites. What frames actually do is complicaterepparttar 127996 way web-site is being scanned, no more, no less. When I see web-site made of frames, it is like webmaster telling me: "I want lower SE position."

Because ofrepparttar 127997 excessive work spiders have to do in order to scan as many pages as possible, their scanning "accuracy", if we can say so, have dropped, so they will hardly scan each and every of your pages fromrepparttar 127998 very top torepparttar 127999 bottom, it is more likely to be selective scanning, so, to ease this process you should try to arrangerepparttar 128000 most valuable info, including header tags and text atrepparttar 128001 very top of web-pages. Having "site map" page with all link connections of your site not only does it help your potential visitors, but SEs as well.

All link names, inside your informational content, are to contain your related keywords or phrases, not just "click here" or "download here".

Avoid a lot of javascripts, cascade style sheet tags or a lot of image tags atrepparttar 128002 top ofrepparttar 128003 page that could occupy more than a page of HTML source code with almost no textual info. If you have java or .css coding save them as separate files and upload on request, leaving one string of code in your HTML document only. This tactic is also very smart considering general web-page optimization and space saving purposes.

Allow torepparttar 128004 Internet market know your business better.

Pavel Lenshin is a devoted Internet entrepreneur, founder of, where you can find everything to make your business prosper. Discounted Internet services, FREE ebooks FREE reports

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