Futurist, Rolf Jensen, director of Copenhagen Institute for Futures Studies. "We are in twilight of a society based on personal communication skills. Society will place new value on language of persuasion."

In a study which polled top executives in fifty-eight of America's largest companies, every single executive named communications skills as major factor in their advancement.

Most of action in which people engage - in business, in marriage - in parenting - are carried out through conversation. But many people speak without intent. They simply say whatever comes to mind. They give little or no thought about content, purpose or objective. They speak out of habit, not purpose.

Therefore real test of character for you will be this question: Are you willing to upgrade your conversation skills to a level that will support your goals and ambitions? If answer is yes following questions will help.

+Do I approach every conversation as a selling opportunity?

+Are my conversations goal achieving or tension relieving?

+Are my conversations directed to a pre-determined outcome?

+Do I express myself with precision and accuracy?

+Do I leave people wondering about my intent.

+Does my language create chaos or clarity?

+Are my conversations interesting, colorful and distinctive?

HOW TO GET AHEAD AND STAY AHEAD

When in past you found yourself in situations outside your control it's because you ran out of conversation before you made your point or won argument. You verbal ammunition fell short. Or when someone spouts insults at you it's only a matter of just right phrase to come out on top without creating an upset or making you look bad. It is now, always been and will be in future a matter of knowing just what to say and how to say it to be victor and get your way with people.

SAY IT WITH THE STYLE THAT REFLECTS YOUR GOOD CHARACTER.

## THE THINKER

The name itself is self-defining. Thinkers are intellectuals: CFOs, scientists, programmers, accountants... list goes on. A few favorite words in a thinker's vocabulary include: think (go figure, eh?), sounds, understand, numbers, sense, prove, know, and reason.

The most effective arguments when dealing with a thinker include: best future results (this works well for all types of people), logical design, clever, unique design, and endorsement by experts. Here are a few example phrases you can use on a thinker: "It sounds like you need..." "Here are numbers..." "There are several steps to solution. First..." and "Here are reasons behind..."

## THE VISUALIZER

There are more visualizers in this world than commanders and thinkers combined. Visualizers take on a variety of jobs, but enjoy those which allow them to "get creative" more than anything. For most part, they have an abstract, visual, and "quick & easy" mindset. Words most often used by visualizers are: show, see, look, visualize, picture, watch, perspective, perception, quick, fast, immediate, easy, and instant.

Explaining how features of your product or service will benefit your customer works well with all types of people, but is most effective with visualizers. Other powerful arguments you should use when appealing to visualizer include: best looking design, quick and easy, and cosmetic appeal (visually dramatic presentation). Some phrases you should use are: "I can visualize problem you have..." "Here's a quick overview..." "The solution is simple and easy with our..." "It looks like you need..."

## APPEALING TO THEM ALL

In real world, salespeople have advantage of meeting their customer in person. The Internet is a very different place, however, meaning that unless you sell a service or big-ticket items online, you probably won't be communicating with your customer until after purchase has been made. You will be unable to pick up on key words and phrases, which help you to determine what type of individual you are dealing with.

Because of this, you must effectively combine all forms of persuasion, to create a winning sales letter, which will appeal to commanders, thinkers, and visualizers alike.

In order to accomplish such a task, you'll need to determine which arguments work with most people. The following arguments do well with just about everyone:

- Clear Features = Clear Benefits (MOST IMPORTANT) - Strength, Durability, Toughness - Best Future Results - Years In Business - Famous Clients/Founder - Proven & Time-Tested Product

Use lots of those arguments, and be sure to work in as many others as you can think of. Get creative with process too, or you'll risk being just like everybody else. Now -- get out there and make yourself some money!