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TARGETED CLASSIFIED AND DISPLAY ADVERTISING
Note use of word "targeted"... it is a very important word. Make sure publications you consider running your advertising in are specific to your desired audience.
To achieve that you'll need to do a couple of things:
(1) carefully profile your best potential customer or prospects, and (2) carefully select media whose subscribers closely matches profile of your best customers and/or prospects.
Two terms that you will want to be aware of are:
Demographics refers to such factors as age, gender, income, family size, marital status, etc.
- (1) demographics
- (2) psychographics
Psychographics refers to "life style" factors such as travel habits, credit card use, hobbies, etc. The combination of these two areas help you define or "profile" your best potential customers and prospects.
You'll find these categories of market information covered in any "media kit" provided to potential advertisers by print publications. Mailing list brokers will outline this type of data in their "data cards" which define charactistics of individual mailing lists.
The Google search engine can be lots of help to you here... run searches on such terms as: "media directory", "magazine directory", "business opportunity magazines", "mailing list brokers"... you get idea. The more specific your search stream better your results will usually be. Also, look on some of major web sites that serve your market. You'll often find links to magazines, newsletters, list brokers, etc which target your market. Also, don't forget your local library. Ask reference librarian to see a copy of "Ulrich's Directory" or any other publications directory they may have. [ http://www.bowker.com/bowkerweb/catalog/prod00047.htm ]
For additional information on creating specific advertising you should look to your MLM corporate marketing department for approved copy and ads. For additional information on how you can create your own ads you will find an article titled: "How YOU Can Create Advertising That SELLS! at: [ http://www.e-comprofits.com/advarticle.html ]
A number of advertising and copywriting articles, targeted at MLM industry are available at Network Marketing University site at: [ http://www.e-comprofits.com/swsarticles.html ]
DIRECT RESPONSE POST CARD DECKS...
Direct response post card decks are one of best offline means of generating qualified sales leads and prospects. The MLM industry has a number of post card decks targeted specifically to "business opportunity seekers" and these are all good choices. Don't forget that, in any given product niche, there are card decks which mail to prospects in that market. For example, there are many card decks which target health product buyers, chiropractors, nurses, massage therapists, etc. For a complete list of card decks you can refer to SRDS publications (Standard Rate & Data Service) or visit your local library to examine latest SRDS books. [ http://www.srds.com/ ]
To read article "How To Use Direct Response Post Card Decks As A Market Research Tool" go to: [ http://www.e-comprofits.com/howtousedirc.html ]
Publicity is, perhaps, one of most underutilized sources of promotion and recruiting of MLM distributors. Why? I think it is just simply not stressed enough. Any MLM distributor can get free publicity for his product or service. There are any number of online press releases services available for distribution of your news releases... some are free. PRWEB for example will distribute your release online free... and your release will probably be posted on Yahoo site as well. [ http://www.prweb.com ]
As with all other methods of promotion and recruiting... there are tricks to gaining free publicity. An article that may help you get basics down is: "How To Generate Free Publicity For Your Business, Service, or Cause!" at: [ http://www.e-comprofits.com/swspublicity.html ]
A SIMPLE FORMULA FOR RECRUITING SUCCESS...
The recruiting formula in internet age is pretty simple
- Build a content-rich website which informs and sells..
- Drive qualified traffic to that site from multi-media efforts...(explore ad coops to keep your costs down)
- Entice and Invite visitor/prospect to request additional details...
- Capture that visitors complete contact information... in a "double opt-in" process...
- Follow-up in a systematic way...
Thom Reece is the CEO and Senior Consultant for On-Line Marketing Group... His website... MAXXMLM.COM ...( www.MaxxMLM.com) is visited by thousands of network marketers daily. Thom can be reached at: 808-929-7377, Fax: 808-929-8711, or by email at: firstname.lastname@example.org