TARGETED CLASSIFIED AND DISPLAY ADVERTISING

Note use of word "targeted"... it is a very important word. Make sure publications you consider running your advertising in are specific to your desired audience.

To achieve that you'll need to do a couple of things:

(1) carefully profile your best potential customer or prospects, and (2) carefully select media whose subscribers closely matches profile of your best customers and/or prospects.

Two terms that you will want to be aware of are:

• (1) demographics
• (2) psychographics

Psychographics refers to "life style" factors such as travel habits, credit card use, hobbies, etc. The combination of these two areas help you define or "profile" your best potential customers and prospects.

You'll find these categories of market information covered in any "media kit" provided to potential advertisers by print publications. Mailing list brokers will outline this type of data in their "data cards" which define charactistics of individual mailing lists.

The Google search engine can be lots of help to you here... run searches on such terms as: "media directory", "magazine directory", "business opportunity magazines", "mailing list brokers"... you get idea. The more specific your search stream better your results will usually be. Also, look on some of major web sites that serve your market. You'll often find links to magazines, newsletters, list brokers, etc which target your market. Also, don't forget your local library. Ask reference librarian to see a copy of "Ulrich's Directory" or any other publications directory they may have. [ http://www.bowker.com/bowkerweb/catalog/prod00047.htm ]

For additional information on creating specific advertising you should look to your MLM corporate marketing department for approved copy and ads. For additional information on how you can create your own ads you will find an article titled: "How YOU Can Create Advertising That SELLS! at: [ http://www.e-comprofits.com/advarticle.html ]

A number of advertising and copywriting articles, targeted at MLM industry are available at Network Marketing University site at: [ http://www.e-comprofits.com/swsarticles.html ]

DIRECT RESPONSE POST CARD DECKS...

Direct response post card decks are one of best offline means of generating qualified sales leads and prospects. The MLM industry has a number of post card decks targeted specifically to "business opportunity seekers" and these are all good choices. Don't forget that, in any given product niche, there are card decks which mail to prospects in that market. For example, there are many card decks which target health product buyers, chiropractors, nurses, massage therapists, etc. For a complete list of card decks you can refer to SRDS publications (Standard Rate & Data Service) or visit your local library to examine latest SRDS books. [ http://www.srds.com/ ]

To read article "How To Use Direct Response Post Card Decks As A Market Research Tool" go to: [ http://www.e-comprofits.com/howtousedirc.html ]

PUBLICITY

Publicity is, perhaps, one of most underutilized sources of promotion and recruiting of MLM distributors. Why? I think it is just simply not stressed enough. Any MLM distributor can get free publicity for his product or service. There are any number of online press releases services available for distribution of your news releases... some are free. PRWEB for example will distribute your release online free... and your release will probably be posted on Yahoo site as well. [ http://www.prweb.com ]

As with all other methods of promotion and recruiting... there are tricks to gaining free publicity. An article that may help you get basics down is: "How To Generate Free Publicity For Your Business, Service, or Cause!" at: [ http://www.e-comprofits.com/swspublicity.html ]

A SIMPLE FORMULA FOR RECRUITING SUCCESS...

The recruiting formula in internet age is pretty simple

• Build a content-rich website which informs and sells..

• Drive qualified traffic to that site from multi-media efforts...(explore ad coops to keep your costs down)

• Entice and Invite visitor/prospect to request additional details...

• Capture that visitors complete contact information... in a "double opt-in" process...

• Follow-up in a systematic way...

SUMMATION: The lesson to be learned here is that, even though there are profound changes taking place in email marketing arena, which affect all mlm recruiting efforts, there are also plenty of both offline and online opportunities and tools available. In rush to adapt internet marketing and recruiting technology... we have forgotten that some of oldest stand-by's are still great ways to get our message out.

This is not about divorcing ourselves from technology, and all benefits it has to offer... it is about building a comprehensive and synergistic approach to recruiting and downline building which recognizes, and uses, proven methods of multi-media direct-response advertising. The internet and email still have a profoundly important role to play in building and management of our mlm distributorship businesses. Using offline media and methods to drive quality traffic to our information websites... capturing follow-up information of people who ask for additional details... and then following-up with those people in a systematic and helpful way, will result in your mlm business growing with both speed and strength.

Now that a distributor no longer has to devote so much of his or her time to a single sale, money a company spends on paying its distributors has gradually shifted from sales commissions to downline commissions. That is what makes it possible for you to earn more in a shorter span of time.

If you would like to earn a comfortable income from your home office, working only a few hours a day, then network marketing online can be your roadmap to success. More and more companies are offering products and services that average person uses. All you have to do is build a global network of results-oriented partners and sit back and relax.

In network marketing online, work you do today reaps rich rewards for years to come. However, you need to be careful in choosing particular network marketing online program that you sign up for.

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