CEO Meet SEO - Introduction to Optimization

Written by Christine Stander

Continued from page 1

SEO is just one area ofrepparttar growing search engine marketing service industry. Most website owners turn to it first as it is a source of free traffic, unlike that of Pay per Click or Affiliate Marketing Campaigns. If you have a good SEO consultant, it is also quite easy to implement on your site, asrepparttar 136700 consultant will work with your existing site to improve its SEO friendliness.

The two major areas of search marketing are SEO and PPC, with Affiliate Marketing swiftly catching up torepparttar 136701 former. Both PPC and SEO are equally important to ensure healthy and larger target market coverage.

Where PPC does not reachrepparttar 136702 intended market, SEO will…and vice versa, thereby increasing ROI two-fold. If you intend on making use of a PPC strategy for your website, be sure to includerepparttar 136703 services of a Web Analytics consultant. He or she will ensure that your dollars are not spent in vain on your PPC campaign and that you will benefit from good returns.

Togetherrepparttar 136704 SEO and Web Analyser make a powerful team.

The next step.

Contact a well informed SEO consultant to assist your site in achieving optimum exposure onrepparttar 136705 web. Be sure to obtain a list of their recommended changes prior to implementation. If they refuse to disclose their methods, it is safe to assume that their methods may be somewhat less than ethical.

Be sure to request reports on your site’s improvement, keeping in mind that SEO is not a quick fix and may take up to three months to seerepparttar 136706 desired results.

There is no doubt that optimizing your website will make a vast difference to your overall ROI. By optimizing your site it will benefit from increased exposure onrepparttar 136707 search engines and thereby increased traffic leading on to your site.

Christine Stander is a professional search engine optimisation and online marketing strategist with experience in many facets of search marketing, user behaviour analysis and brand management.

Gain Search Engine Listings - and Customers: KISS!

Written by Lil Waldner

Continued from page 1

You also might submit to directories. Unlike torepparttar search engines, where robots crawl and pick uprepparttar 136664 web sites, human beings decide if a web site will be accepted for indexing in a directory. The description has to be well composed and decent. You need to avoid exaggerations, if you want to have a chance for a free listing in prominent, high ranking directories. Byrepparttar 136665 way: Most ofrepparttar 136666 people do not trust ads with exaggerated promises. They just skip them.

The keywords

AEIWI and others limitrepparttar 136667 META content text to 80 signs or 10 keywords. If you chooserepparttar 136668 right keywords, 10 keywords are enough. They should be derived fromrepparttar 136669 title and description in order to achieve a favorable effect.

There is more space for keywords withinrepparttar 136670 ALT IMG link tag of a graphic. You can insert hundreds of keywords, usingrepparttar 136671 tag ALT=”keyword1, keyword2, keywordn,...” withinrepparttar 136672 ALT IMG link tag. The keywords are hidden behindrepparttar 136673 graphic. The robots of Scrub The Web and sometimes also of Google crawl them.

Start practizing!

Now you may test how it works. The best way to find outrepparttar 136674 effect is by practising.

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked for public entities as well as for private companies. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Visit her web site:

    <Back to Page 1 © 2005
Terms of Use