Written by Jennifer Johnson

Continued from page 1

I know someone out there is thinking, “Hypocrite! I emailed you last year with one simple question: ‘How do I build a web site?’ and you never answered me!!”. Yes, I’m guilty on occasion of not paying as much attention to email as I should, but nonetheless,repparttar point is valid: answer your email quickly and you’re more likely to make a sale.

Email isrepparttar 117547 litmus test for a lot of folks. If they can’t get an answer to a question whenrepparttar 117548 business is trying to woo them into a sale, what’srepparttar 117549 service going to be like once they’ve actually maderepparttar 117550 purchase?

Question 4: What impression are you giving customers in your correspondence?

Since email isrepparttar 117551 primary way many online businesses interact with customers on a one-to-one basis, we’ll discuss it.

Short, curt responses won’t cut it. It doesn’t have to be a novel, but make an effort to send a polite, personal, and professional-looking reply. The visitor should not be made to feel as though his or her question was an imposition.

Question 5: Do you live up to your word?

Simply put, do you do what you say you will?

If you have a “no questions asked, money-back guarantee”, honor it. If you promise delivery within 2 business days, do everything in your power to make it happen.

Most people are going to take you at your word (written or otherwise) - make sure you can deliver.

Question 6: C’mon...what do you say?

Thank you...thanks for your business...we’re grateful you selected us for this project. Whatever way you want to say it is fine, just SAY IT. Without your customers, you wouldn’t be in business; show them you appreciate them!

So, how did you score? Don’t get discouraged if you didn’t get an A+. This is one area in which it’s very easy to improve, and even small improvements in customer service can make a big difference in your bottom line.

Jennifer Johnson is the owner of Logo Design Zone. She can create a 100% unique, totally memorable logo for your business - for UNDER $200! Does your current logo make the grade? Take Logo Design Zone's free logo quiz and find out!


Written by Jennifer Johnson

Continued from page 1

Aren't there any other matters to consider in deciding whether to incorporate or not?

Higher administration costs to comply with company law, payroll and bookkeeping is one factor. Another issue is pension planning. Extracting profits out ofrepparttar company as dividends rather than salary means that there will be no "net relevant earnings" and therefore pension contributions can't be made. Butrepparttar 117546 advent of stakeholder pension plans has meant that contributions up to œ3,600 per year can be made withoutrepparttar 117547 need for any earnings. If a person does not wish to transfer funds in existing plans into stakeholder because of high charges, there is a way out:repparttar 117548 best net relevant earnings (i.e. salary) in five consecutive years can be used for making contributions forrepparttar 117549 next five years, even if there were no salaries inrepparttar 117550 remainder four years. It is comforting to know that entitlement to basic state pension is not affected by taking a salary fromrepparttar 117551 company atrepparttar 117552 level of a person's personal allowances i.e. œ4,615.

Furthermore, an individual may decide not to bother with pension plans and instead invest in ISA. Often, these can be more efficient than pensions but that's besiderepparttar 117553 scope of this article. If that option is taken, no salary is necessary.

Another factor is business motoring. It might be tax advantageous for an unincorporated business that owns many cars not to incorporate because if these cars have some private use there will be benefits in kind taxed onrepparttar 117554 users. These are generally higher thanrepparttar 117555 straight apportionment between private and business for all car running costs inrepparttar 117556 case of sole traders.

The conclusion is that there can be considerable tax savings waitingrepparttar 117557 sole trader who decides to go downrepparttar 117558 road to incorporation. But, one needs to proceed with caution and careful planning. And don't forgetrepparttar 117559 biggest advantage of incorporation, which is Protection from Personal Liability. Incorporating is one ofrepparttar 117560 best ways to protect a business owner from personal liability. Shareholders of a company are generally not liable forrepparttar 117561 obligations ofrepparttar 117562 company. Creditors of a company may seek payment from its assets, but notrepparttar 117563 assets ofrepparttar 117564 shareholders. This means that business owners may engage in business without risking their homes or other personal property.

Thank you for takingrepparttar 117565 time to read this Article. I hope you've found it useful. If you have, please drop me an email and let me know what you think.

You can email me at...

Alternatively, you can visit our website at and read a series of other full length articles that presentrepparttar 117566 complete picture on a variety of interesting topics.

If you would like to know how to save tax and make sure that more of your hard earned cash stays with you to expand your business and increase your profits, we have a Free Special Report addressed to small businesses either starting up or already in business. This Exclusive Free Special Report is available automatically when you subscribe to our regular series of Free Newsletters on finance advice and tax planning by visiting our subscription area on our website It is complied from real life situations dealing with small business tax affairs for over 10 years and it is loaded with down-to-earth advice and practical, understandable examples.

LEGAL NOTICE Whilst every care has been taken inrepparttar 117567 preparation of this article,repparttar 117568 author cannot accept responsibility for any errors or omissions. Proper professional advice should be taken at all times.

We retain copyright forrepparttar 117569 contents of this article. Any unauthorized copying or onward distributions are prohibited without our consent.

Jennifer Johnson is the owner of Logo Design Zone. She can create a 100% unique, totally memorable logo for your business - for UNDER $200! Does your current logo make the grade? Take Logo Design Zone's free logo quiz and find out!

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