Assume for a moment you are marketing an ebook compiler and competition is fierce. Here are a few things you might consider in expanding. Note many are meant only as traffic generators.

* Add a free newsletter. Talk of future of ebooks and what can be done do with them right now. Keep it brief, light and chatty. (I don't recall seeing a newsletter offered on any site visited, but I may have missed a couple.)

* Build site content to provide valuable information to those interested in writing and selling ebooks. The topic list is endless, but it includes tips for finding good information, collecting it in a pleasing way, and selling it. Search engines will list such pages.

* If you can generate enough traffic, consider a bulletin board, chat, or forum.

* Offer free ebooks produced with your compiler, contributed by those using it.

* Provide a sales platform for those wanting to sell their ebook. Take a cut for doing so. Or make a deal with Dan Sherman . He's got a dandy order fulfillment plan in place.

* Offer free compiles to non-profit organizations. Seek to draw their members into your site as potential individual customers.

* Offer supporting services such as editing, formatting for a compile, and actually compiling finished book.

* Be alert to any new idea a competitor implements. Modify as needed and use it yourself.

* Check out handhelds. You may be able to sell devices and books created for them.

* Buy out one of your competitors and market that product along side yours.

Enough Already

The above can be extended virtually without end. Such a list can be created for any single product site. So go for it.

Include every possible notion that comes to mind, no matter how far out. You're not going to buy out Microsoft, but consider buying out a competitor. Hey, it's a possibility, if you notice one who doesn't seem to be keeping up.

What Now?

Even while seeking to add to your list, order all by priority from top to bottom. The first item on list should be one that will produce maximum revenue with least effort.

So long as every notion on your list enhances your position and benefits your target, it's a good idea. Implement each, one at a time as possible. And always remain alert for further ideas.

With appropriate list and solid implementation, you may just find you have conquered your niche.

7. Business History Articles: they include information about your business. Examples: years in business, goals your business has accomplished, community affairs, financial information.

8. Product Articles: they include information about your product or services. Examples: new products, improvements to existing products, new accessories.

9. Visual Content: they include visual helpers that help explains, shows or supports an example. Examples: charts, photos, graphics, graphs.

10. Entertaining Content: they include humorous and off beat information. Examples: contests; quizzes, trivia, puzzles, games, cartoons.

11. Excerpts: they include information used from other resources for different purposes, but can also support your business. Examples: journal articles, transcripts of seminars, reprints, speeches, press releases.

12. Technology Content: they are new technologies you can use to present your content. Examples: audio clips, streaming video, MP3 files.