Buying Trances: The Real Secret to Hypnotic Selling

Written by Joe Vitale

Continued from page 1

Let me explain with an example:

Say you want to sell a new software program on how to incorporate your business. How would you do it? The average person might send out a sales letter that says "New program makes incorporating a snap." That approach would get some sales, especially from people already wanting to incorporate.

But a more hypnotic approach would be to run a headline such as this: "Tired of paying too much in taxes? Read this surprising way out ofrepparttar maze!" This new approach would merge withrepparttar 127251 existing trance in a business person.

In other words, they are inrepparttar 127252 "taxes suck" trance" andrepparttar 127253 "small businesses get screwed" trance. Agree with them. Merge with them. Accept that trance as your door. Then lead into what you want to sell by tying it back to their trance.

Let's break down this process into 3 steps:

1. What do your prospect's believe right now? (Current trance.) 2. Agree with their beliefs to merge with them. (Rapport.) 3. Lead their beliefs into your offer. (New trance.)

That's it. That'srepparttar 127254 real secret to "hypnotic selling."

What? Oh. You want another example? Here goes:

Say you want to sell a pair of pants. How would you use our "Hypnotic Selling" 3-step process to move them?

1. What do your prospect's believe right now about pants? A little research would help. Let's say they believe all pants arerepparttar 127255 same. They are inrepparttar 127256 "all pants are alike" trance. That's their current trance, or mind set. You would not be very wise to argue with it. Instead, accept it and go to step two.

2. Agree with them. In person, onrepparttar 127257 phone, or in your headlines, say something that let's your prospects know you are inrepparttar 127258 same trance. Use statements such as "I thought all pants were alike, too" or "No pants are different--so why even look at this pair?" This creates rapport. You can't sell anyone without creating rapport. So, step two is a way to meet people where they are. Consciously join their unconscious trance. Then go torepparttar 127259 next step.

3. Now lead them into your offer. You might say something like, "Why are people saying these pants are different? Here's why." This is taking them into a new trance---a trance that says "Some pants are different"---a buying trance. Because you acknowledgedrepparttar 127260 trance they were in, and merged with them, you are now in a position---a very powerful position---to sell them.

There are numerous ways to find people's trances, merge with them, and then lead them into a "buy from you" trance. I won't be able to go into all of them in this short article. I'm just giving yourepparttar 127261 tip ofrepparttar 127262 iceberg here. But before I end, let's look at possible existing trances your prospects may be in when you call, or send them a sales piece. They include:

"I'm worried about money" trance "I'm lonely" trance "I'm afraid of people" trance "I'm sick and tried of my job" trance "I'm fed up with my kids" trance "The world sucks" trance "I'm hungry" trance "I need to lose weight" trance

And so it goes. You'll notice that each of these trances are self-serving. That'srepparttar 127263 nature of people. They are interested in their well-being first. They are pre-occupied with their own needs, desires, pains and more.

Any inward state is a trance. Naturally, everyone is in one trance or another when you call them or write them. Your job is to note it, merge with it, and lead them out of it.

Here's one final example to make this process clearer for you:

Let's say you want to sell a music recording. We'll make it a classical CD.

Step 1. What trance are people already in? You can imagine they come home from work, find your sales letter in their mail, and are NOT inrepparttar 127264 mood for it. Your headline might say, "Just got home from work?"

Step 2: Create rapport by acknowledging their trance. You might write, "Since you just got home from work, are probably tired and ready to toss this mail inrepparttar 127265 trash, wait one second before you do it."

Step 3: Now introduce your new trance. Maybe write: "Imagine putting a CD on that fills your mind with soothing, relaxing, healing music...the kind of heavenly sound that helps drift far, far away from your day..."

To end this article, let me remind you of what Billy taught me when I was a kid: Everyone is in a trance and everyone can be brought out of it. The idea is not to ignore this quirk of human nature, but to use it forrepparttar 127266 well being of all you touch---including your own profit!

Just don't age regress any of your prospects!

Joe Vitale is the world's first Hypnotic Marketer. You can now get Joe's new email marketing course, "Easy Marketing Secrets for Coaches," free, by sending blank email to

Mental Movies That Sell!

Written by Larry Dotson

Continued from page 1

Any kind of visual can also create mental movies in peoples minds. It could be graphics, pictures, art work, web site designs, etc. One simple picture can trigger hundreds of different emotions, feelings, moods, physical actions and visualizations. A single visual can create a mind movie that could be worth a thousand words.

If you see a picture or evenrepparttar word snake you may twinge or look away if you have a phobia of snakes. Onrepparttar 127250 other hand, if you loverepparttar 127251 taste of snake meat you may actually salivate.

In conclusion, you really need to think about what effect each and every word/visual will have on your target audience. It could berepparttar 127252 difference between making or losing a sale.

*FREE* eBook! "Hypnotic Sales Letters: 92 Hypnotic Sales Letter Templates!" Just add your product info and...BAM! You've just written a hypnotic sales letter in a few minutes! Visit my site to download it:

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