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ďThatís got potentialĒ I thought and clicked through. The web page looked like an 11 year old had built it. It had more fonts than a ransom note! It was one long sales pitch with a click here to buy link at bottom.
Guess what? I bought it and itís a great piece of software. I didnít want it until I saw advert. I didnít even know such a piece of software existed and even though I had my doubts when I saw site, I acted on impulse.
Letís say guy who placed that add only got 100 click thruís. All 100 were like me, excited about product, wanting it to be what it said it was and most importantly, wanting to own it.
He may have made 20 sales from those 100 hits and if heíd have smartened his page up he might have made more! Thatís a thousand dollars of business for price of a small targeted add.
This was a real eye opener for me. Am I a Webmaster constantly striving for more hits or am I a net entrepreneur constantly striving to make money?
I decided on latter. I stopped worrying about my rankings and I started concentrating on reaching my targeted audience with in your face, one-page sales pitches.
My audience happens to be webmasters looking to improve their traffic so instead of waiting for them to find me in search engines I went to them.
Everyone seems to be using start page programs such as StartBlaze to get extra traffic. These work by setting a special url as your home page so that every time you open your browser you see a different site and someone, somewhere will see yours.
As people using these programs are my targeted audience I joined in. I designed several different pages and experimented until I had one that got results.
I then devised a method that allowed me to sign up and use 4 more of these start page programs. I was soon earning enough page views that I used a rotator to add my sign-up pages to my sales letter. My down lines grew and so did my sales.
You wonít find my sales letter web page on any search engine and if you do it certainly will not have a good ranking. Yet it is now making many more sales than both of my main websites.
I went out and I found my audience; I offered them something they didnít know they wanted until I told them different and they acted on impulse!
Adrian Calow Webmaster at www.gr8-business.com and author of The Net Entrepreneurs Holy Grail. A free e-book showing you how to build a successful traffic generating system that will target your audience.