Buying Text-Link Ads

Written by Dane Lyons

Continued from page 1

Now we basically know what to look for in determiningrepparttar value of a potential link. There are many ways to go about building your link popularity. I am going to focus on a few ofrepparttar 136268 paid methods.

1. Paid Directories There are a ton of link directories that will host your link for a fee. Some work on a month by month basis but most are either 6 months, 1 year or permanent. Yahoo is an example of a paid directory. They cost $299 for a 1 year listing. This may seem expensive and it is. Yahoo is a high end directory which is quite valuable in comparison to other directories. However, there many smaller directories that are more cost efficient. Usually directories are only relevant to your search term assuming you are listed in a relevant category. Some niche directories can be considered highly relevant.

2. Link Brokers There are several link brokers out there who gather potential websites willing to display your link. This is an excellent method to obtain highly relevant links. The only downside isrepparttar 136269 brokers will generally charge a listing fee torepparttar 136270 website so they must sellrepparttar 136271 links for more than they would otherwise be willing to sell them for to cover expenses. If you are checking out a broker see what their listing fee is before you purchase any links. I wouldnít buy from a broker that charges more than about 20% ofrepparttar 136272 value ofrepparttar 136273 purchased link.

3. Directly contacting webmasters There are literally millions of sites out there more than willing to display your link for a fee. In my opinionrepparttar 136274 best method of purchasing text links is to get out there and contact webmasters for price quotes. Its certainly not hardÖif you are optimizing forrepparttar 136275 search term ďSEMĒ simply type it into google and findrepparttar 136276 top 10-20 sites listed forrepparttar 136277 term. Then either email or better yet directly call them to get price quotes from each site. Then decide which sites offerrepparttar 136278 most value and spend within your budget. It is also a good idea to ask for quotes for a 6 month and a 1 year term in addition torepparttar 136279 standard 1 month term. Some webmasters will see you are competition and will refuse to list your site. This is perfectly acceptable, thank them for their time and move on.

Note: Building link popularity is only one aspect of SEM. If you are not familiar with SEM or SEO basics then I advise you to read up on keyword research and on-site optimization before you start purchasing links.

Dane Lyons Lyons Craft Article Archives I can be contacted at for freelance SEO or web design.

Why Yahoo and the like are a waste of money

Written by Adrian Calow

Continued from page 1

ďThatís got potentialĒ I thought and clicked through. The web page looked like an 11 year old had built it. It had more fonts than a ransom note! It was one long sales pitch with a click here to buy link atrepparttar bottom.

Guess what? I bought it and itís a great piece of software. I didnít want it until I sawrepparttar 119402 advert. I didnít even know such a piece of software existed and even though I had my doubts when I sawrepparttar 119403 site, I acted on impulse.

Letís sayrepparttar 119404 guy who placed that add only got 100 click thruís. All 100 were like me, excited aboutrepparttar 119405 product, wanting it to be what it said it was and most importantly, wanting to own it.

He may have made 20 sales from those 100 hits and if heíd have smartened his page up he might have made more! Thatís a thousand dollars of business forrepparttar 119406 price of a small targeted add.

This was a real eye opener for me. Am I a Webmaster constantly striving for more hits or am I a net entrepreneur constantly striving to make money?

I decided onrepparttar 119407 latter. I stopped worrying about my rankings and I started concentrating on reaching my targeted audience with in your face, one-page sales pitches.

My audience happens to be webmasters looking to improve their traffic so instead of waiting for them to find me inrepparttar 119408 search engines I went to them.

Everyone seems to be using start page programs such as StartBlaze to get extra traffic. These work by setting a special url as your home page so that every time you open your browser you see a different site and someone, somewhere will see yours.

Asrepparttar 119409 people using these programs are my targeted audience I joined in. I designed several different pages and experimented until I had one that got results.

I then devised a method that allowed me to sign up and use 4 more of these start page programs. I was soon earning enough page views that I used a rotator to add my sign-up pages to my sales letter. My down lines grew and so did my sales.

You wonít find my sales letter web page on any search engine and if you do it certainly will not have a good ranking. Yet it is now making many more sales than both of my main websites.

I went out and I found my audience; I offered them something they didnít know they wanted until I told them different and they acted on impulse!

Adrian Calow Webmaster at and author of The Net Entrepreneurs Holy Grail. A free e-book showing you how to build a successful traffic generating system that will target your audience.

    <Back to Page 1 © 2005
Terms of Use