Of course there is no direct evidence that Google will penalize your link if it is on a page that has no relevance to your link. It is merely speculation. But as I said, even though spider doesn't know if you paid for link or not, they are made to spider content. This thought should cause you to proceed with caution when and if you choose to buy links.

Always evaluate your intent when buying links. Is it just to boost pagerank, or will link also be

of benefit to visitors of page link will be placed on. Both are important to level of traffic link could bring.

So intelligent conclusion would seem to be to buy links from individual websites related to topic you want to rank for. The evidence seems to suggest that this is more benefical to both readers of that website and from an SEO perspective.

# Professional Look- Though you are not suppose to display best of web designs but your site should look professional enough and appealing to eye. Your site should be smart and crisp. Choose your theme well and go for it.

# Content rich site – Try and give all relevant information that your potential customer might need. Again information should be well displayed and easy to understand.

# Contact us – It is almost mandatory. Where should a person leave his query in case need arise. You might debate and decide on your physical address yourself but an email contact is must.

# Coordinated color pattern - Make sure that foreground background are well matching. Your font and text should be pleasing and not difficult to read.

# Careful use of graphics - graphics are pleasing to eye but take a lot of time to load. So you should strike a balance. People have a temptation to use a lot of graphics but do keep in mind that all best business sites are mostly text based. Take for example Google or Yahoo. No truck loads of graphics. Only well used text with spares use of graphics.

If you make your website keeping your customers’ needs in view then automatically you would like to consider above listed points. As I said many of them look too obvious but often we overlook things because they are obvious.

Make sure you do not. Try them and see difference.

Wish you success.