TRAFFIC TIP #5: Do A Direct Mail Campaign Using Postcards Postcards have become a favorite advertising method of online marketers because they’re easy to design, inexpensive and they almost always get read. The added bonus is that not only does recipient read it but often so do several other people along way. To get started with a postcard campaign use your current customer list and send them a special offer. Another option is to find someone with a list and ask if you can pay them per postcard to send your offer. Or, find a reputable list company and purchase a list of potential customers. Remember though, like all advertising you can’t send one card and expect a flood of orders. Create a campaign that includes a minimum of 3 cards to get maximum benefit. ----------------------------------

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