The products have to be right for your target audience. Listen to, or survey your subscribers and website visitors to confirm what products they want. Listen in on discussion boards to see what problems they are trying to resolve. Really listen to what they are saying in emails to you. They will often tell you what products they really want. All you need to do then is locate these product and make your audience aware of them. If you cannot locate these product anywhere, you may have discovered what product you need to create ;-)

The final part of formula is presenting product in right fashion. Sometimes that means sending a personal recommendation or solo mailing. Sometimes that means running ads in ezines frequently enough to work. Don't forget that you need to run an ad many times before many of your prospects even become consciously aware of your product. You can run same ad 10 times, and then have a slew of customers notice your product on 11th time. The key is being in front of your customer when they are ready to make a purchase.

You also present your products to your audience in private one on one email, or in your signature file. For "high ticket" items, this is a big source of sales for me.

The parts of your formula are integrated. That's because your relationship with your customers also enter formula. It is a constantly shifting situations but with some constants. Certain principles governing human nature never change. To fully understand them you should begin studying advertising psychology and copywriting. You written communication is what your prospects are going to see. It makes sense to learn to create best-written communications possible.

You probably should plan on producing your own products or services if you're serious about being in business for yourself on internet. You should also makes sure that your products are of highest quality. While waiting for that great product idea, offer only highest quality affiliate products. There are thousands of affiliate products you can market to earn a nice income, don't waste time marketing garbage. Long-term, when you begin marketing your own products, you will already have a reputation for providing real value to your customers. This will jump-start sales of your own products.

I am one of biggest fans of viral marketing but perhaps we’ve inadvertently given people impression that ebooks have little worth when we give them away free.

What happens now I believe will be a self-cleansing process – and for those serious internet marketers out there that is great news.

That means flybynighters promising $100,000 in 2 months won’t last; ebooks containing nothing more than jibberish and affiliate links won’t be read; and people throwing money at net businesses hand over fist will become more educated.

And now is our chance to educate those people that there ARE businesses on net who are professional, dedicated, honest and extremely hardworking individuals who are here to stay.

And if times are changing, then we must change with them. If ebooks are now considered “dead” we have uneasy task of re-educating our prospects and customers that, no, ebooks are not “dead”…but ebooks teaching nothing and offering nothing have had their day!

And that should be applauded because that means ebooks (in whatever format) filled with fresh, exciting profit pulling ideas can now stand up and be counted.

True, road ahead will no doubt be harder than it was before and our boots will get many scuff marks along way, but I have always enjoyed road less travel and I hope many of you will join me on this interesting journey ahead.

Good luck and Good Business :O)