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5) Tell Them What You Do, not how you do it!
In your ad copy, add useful and interesting information. This rule is too often forgotten by even by best of copywriters. Don't make mistake of thinking your customer wants to know how you do it. What they really want to know about is end result. So you tell them what you do and what they get. Don't get too technical! You can throw in a few facts or statistics that will convince your prospective buyers that you know what market has to offer and that you have best in your group. Whether it is in price, quantity or quality, feel free to give them some numbers!
6) Use Time Frames
Whenever it is possible initiate a time frame. This falls into two basic categories: Product and Pitch.
The Product: Whenever you are offering a solution to a problem, tell them how long solution will take. Which example would catch your interest most? "Clear your Credit" or "Clear your Credit in Only 6 Months". Note word "only". If you're using time factors, make it appear that your time frame is small in respect to rest of market.
The Pitch: One of best motivators in ad copy is time frame or better put "Time Limit". Let your prospect know that they have a limited amount of time to respond to your offer. You want to create a sense of urgency. They must act now or it will be too late! Remember to inject reason for urgency. This gives your time limit an air of legitimacy.
7) NO RISK!
Put your prospect at ease. Clearly emphasize guarantees, no obligation inquiries and customer service. These are all-important subjects that should be included in any good ad copy.
Guarantees: Simple. The bigger and longer, better.
No Obligation Inquiries: Many consumers are wary of being harassed by salespeople. Put their mind at ease. Let them know that they won't have to fight off salesperson after salesperson.
Customer Service: Many consumers prefer icing to cake. They want to be catered to no matter what cost. If you can offer great service with low cost, you may have winner you're looking for.
Wrapping It Up.
Congratulations! If you are average small/home business owner you are now 100% more informed than you were ten minutes ago. Of course this one article is not going to make you a professional copywriter. But, if you're a small business owner like myself, you need to rely on your own skills for almost every aspect of your business and marketing efforts.
Thanks for reading! "Wild Bill"
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