Information Overload Experts estimate that we have created as much data in last 30 years as our forbearers did in last 3000 years. The Internet has made information instantly available to everyone at any time. If your customers don't like price you quoted for your product, they can find a competitor on internet, check out their price and use it to negotiate with you. Or, a customer can simply order product online from your competition. Internet users can even find out your wholesale costs and determine what your markup is. Now that's leverage.

Clearly Internet has changed and continues to change way we do business. Are you ready?

Myth. Managing a marketing plan in-house on an as needed basis and distributing individual projects to multiple vendors will save money and allow more projects to be produced for greater results.

Fact. According to a survey taken by National Association of Advertisers, average cost for a client to change agencies is approximately 12.5% of client’s current budget. This includes following items:

-Short-rated contracts

-Transfer of artwork and other files

-Out-of-pocket and time costs to conduct a new agency search

-Time needed to get new agency up to speed

-Start-up inefficiencies for new agency as they learn client’s business and procedures